There are many ways to improve marketing tactics, says Brian Perillat, manager and senior analyst at Canfax.

Marketing game plan crucial in uncertain times

Here’s how to craft marketing tactics to manage risk and fatten your profit margin

Beef producers face many uncertainties, from weather to market fluctuations. Profit margins are thin or even negative. All that risk and uncertainty can make it difficult to develop a good marketing plan or know when to tweak marketing strategies. But unexpected events are one reason producers need a good plan, says Anne Wasko, a market […] Read more


(Photo courtesy Canada Beef Inc.)

Trump asks U.S. Justice Department to look into meat price disparities

Washington | Reuters — U.S. President Donald Trump said on Wednesday he had urged the Justice Department to look into allegations that the meatpacking industry broke antitrust law because the price that slaughterhouses pay farmers for animals had dropped even as meat prices rose. “I’ve asked the Justice Department to look into it. … I’ve […] Read more

(Photo courtesy Canada Beef Inc.)

COVID-19 aid ‘falls short,’ farm groups warn

Aid package includes AgriRecovery for cattle, hog sectors

Ottawa — Despite Prime Minister Justin Trudeau saying more money will be provided if needed, the agriculture sector continues to criticize Ottawa’s $252 million in COVID-19-related financial aid offered to producers and processors. “If we have to add more, we will,” said Trudeau, after announcing new funding and programming. The federal government is offering an […] Read more


CME June 2020 live cattle with 20-, 50- and 100-day moving averages. (Barchart)

U.S. livestock: Cattle, hogs slide after three days of gains

"The workers are spooked to come to work"

Chicago | Reuters — U.S. cattle and hog futures retreated on Tuesday in a profit-taking setback after three sessions of gains that were fueled by rising meat prices and concerns about meat shortages as several packing plants have closed due to coronavirus infections among workers. Benchmark June lean hog futures corrected after gaining nearly 18 […] Read more

Silage corn acres on the Prairies is on the rise.

Warm season crops and cool climates

Research on the Record with Reynold Bergen

According to Statistics Canada, silage corn acreage was 26 per cent higher in 2015-19 than in 2010-14. Most of this increase occurred in the Prairies. Achieving corn’s potential will depend on whether plant breeders can successfully adapt this warm-season plant to Canada’s cooler climate. Plants contain two kinds of carbohydrates. Non-structural carbohydrates are starches and […] Read more


(File photo by Dave Bedard)

Cargill’s High River plant reopens with two slaughter shifts

Cutting line to resume Wednesday

Cargill’s southern Alberta beef packing plant, estimated to be responsible for over a third of Canada’s beef processing capacity, restarted Monday after a two-week COVID-19-related shutdown — but at a quicker pace than previously expected. The company said in a statement Monday it is resuming operations at the High River plant “with two shifts” in […] Read more

CME August 2020 feeder cattle with 20-, 50- and 100-day moving averages. (Barchart)

U.S. livestock: Cattle, hog futures inch up as plants reopen

Rising wholesale prices support futures

Chicago | Reuters — U.S. lean hog and live cattle futures closed higher on Monday, as meat processing facilities began to open after closures of more than 20 plants due to coronavirus illnesses among workers. Rising pork and beef cutout prices have also helped give futures a boost on Monday, said Mark Schultz, chief analyst […] Read more


CME June 2020 live cattle with 20-, 50- and 100-day moving averages. (Barchart)

U.S. livestock: Cattle, hog futures climb with wholesale meat prices

About 20 North American meat plants offline

Chicago | Reuters — U.S. live cattle futures closed higher on Friday after touching a three-week top, buoyed by firm cash cattle values and surging wholesale beef prices as labor shortages slow the U.S. slaughter pace, traders said. New-month buying by speculators may have also lent support, they said. Chicago Mercantile Exchange June live cattle […] Read more

CME June 2020 lean hogs with 20-, 50- and 100-day moving averages. (Barchart)

U.S. livestock: Hogs climb on strong pork exports, wholesale prices

Packer margins, wholesale beef prices support live cattle futures

Chicago | Reuters — U.S. lean hog futures rose on Thursday as bullish weekly U.S. pork export data and rising wholesale prices overshadowed worries about a slowdown in the U.S. hog slaughter pace backing up hog supplies, traders said. “You’ve got a combination of export sales being strong (and) the wholesale market trading very firm […] Read more