Comment: Is it time to raise the national checkoff?

Comment: Is it time to raise the national checkoff?

For much of this year you have read or heard about Canada’s national beef strategy, but this fall the attention of the cattle associations across the country will swing around to paying for the strategy. A campaign is being put together for provincial cattle organizations to present the argument for raising the national mandatory checkoff […] Read more

It’s all about the money

Alberta Beef Producers seeks a return of the mandatory checkoff

After five years of doing without and a year of town hall meetings and weeks of internal discussion Alberta Beef Producers is primed to put its case for a non-refundable checkoff before the Alberta government this spring. The question will be carved into the revised five-year plan governing the ABP operations that will be presented […] Read more


(Canada Beef Inc. photo)

Five-year beef plan seeks boosts in demand, efficiency

A new strategy from national and provincial cattle producer and beef marketing agencies has set five-year percentage benchmarks for the industry’s productivity, added value and cost-effectiveness. Canada’s beef sector groups on Wednesday formally released their National Beef Strategy, a guiding document for “how the organizations can work together to best position the Canadian beef industry […] Read more