Cutaway of Plant and Roots in Dirt

We need a return to healthy soil

The relationship between soil health and human health has been recognized throughout history

Back in 1400 BC Moses sent his scouts ahead to Canaan to see what the soil was like and bring back fruit. By 400 BC Hippocrates was relating soil health as part of the overall evaluation of patient health. Flash forward to 1940 and R.A. Hayne proclaimed that “only healthy soil can produce healthy people.” […] Read more

hamburger patties on a barbeque

Lean in our approach

In a market where ground beef is highly popular, there are lessons to be learned

The beef industry in North America is changing rapidly. The invasive technology that introduced the concept of ground beef as a burger still holds the attention of the majority of consumers and the largest single slice of market share. Today, over 60 per cent of all beef sold in the U.S. is ground product. One […] Read more


plate of chicken wings

“Buffalo” wings and the value of brand marketing

If we buy a tough steak at the grocery store — whom do we turn to?

Little did Teressa Bellissimo know that the night she poured hot sauce over leftover chicken wings in Buffalo New York, and served them with celery and blue cheese, that she had created a marketing sensation. The snack prepared for a bunch of hungry boys in 1964 became the cornerstone of the bar that still sells […] Read more

What’s at ‘steak’ in a growing demand for chicken?

What’s at ‘steak’ in a growing demand for chicken?

Beef packing needs a better value add if it's going to compete with poultry

When we consider the trials and tribulations of beef packers, there is often very little room for sympathy. But beef packing is a tight-margin business and processors will engage in more than one protein to offer consumers. Looking at the top five global processors in the world shifts our perspective on the importance of processing […] Read more


The tipping point between supply and demand

The tipping point between supply and demand

Shrinking herds and longer-term consumer response to record beef prices will determine future

You don’t have to be an economist to know when there is a tipping point in the balance between supply and demand. That point has come for the U.S. beef industry. Years of shrinking herds mean demand is outstripping the supply of cattle and beef. The result was a contra-seasonal, late-spring rally in feeder cattle […] Read more

Supplying consumer demand

We are all aware that beef prices in all segments of the industry are at an all-time high. This is most welcome but it might also be a great time for our industry to examine what is happening and why. It is easier for an individual business and an industry to adjust in good times. […] Read more