Millennials eye the meat case

Millennials eye the meat case

Prime Cuts from the September 2015 issue of Canadian Cattlemen

Consider these numbers. The millennial generation in the U.S., those born between 1980 and 2000, are 80 million strong. By 2020, spending power of older millennial parents will hit US$1.4 trillion a year. The numbers for Canada are much smaller but equally important. This is the generation that must be the North American beef industry’s […] Read more