Global Roundtable for Sustainable Beef launches carbon footprint guideline for emissions reporting

Global Roundtable for Sustainable Beef launches carbon footprint guideline for emissions reporting

The Global Roundtable for Sustainable Beef (GRSB) Scientific Advisory Council has launched the Beef Carbon Footprint Guideline, to allow for sector-wide consistency in the calculation of the carbon footprint of beef cattle. The creation of the guideline was made possible by a number of notable members of the organization. This included financial support from McDonald’s […] Read more

Let the beef verification process begin

Let the beef verification process begin

News Roundup from the October 26, 2015 issue of Canadian Cattlemen

McDonald’s chose Canada for its verified sustainable beef (VSB) pilot not only because it remains committed to serving 100 per cent Canadian beef from Canadian processors in its Canadian restaurants and wants to purchase a portion of its Canadian beef supply from VSB sources in 2016. The real reason the company chose Canada is because […] Read more



cattle in a feedlot

Sustainability is in sight

The world agrees on a definition

As we look ahead to 2015 I imagine most of you are anticipating, or hoping, for a repeat of 2014. We can’t always see what lies ahead, but in at least one small aspect I’m pretty confident that you are going to hear the word sustainability crop up in conversations a lot more in the […] Read more


Three people sitting at a table for a conference.

Verified sustainability is coming

This is more than a buzzword today


Sustainability is one of the 10 most used business words today, elevating it to buzzword status of “green” and “eco-friendly.” It has also reached the point where cattle producers can no longer ignore it, even if they still don’t know what it means. In February at the Manitoba Beef Producers annual meeting McDonald’s Canada’s manager […] Read more