Curt Rodgers at right. Photo taken in 1968 at Birchfield Farms, B.C.

Highest gross sales for Charolais bulls, Curt Rodgers passes

Purely Purebred with Mike Millar: News about you from the June 2020 issue of Canadian Cattlemen

The Charolais Bull Sale Summary, as reported in the May issue of the Charolais Banner magazine, shows sales in 2020 provided the highest gross ever (over $21 million) in the 39 years they have compiled these results. There were 198 more bulls sold in 99 sales reporting, and the sixth-highest overall average. Six per cent […] Read more

Brothers Tony and Joe Perlich (above) stand beside the first scale they used as they were about to open their livestock auction service near Lethbridge in August 1967.

Perlich Auction is 50 years young

Selling livestock is their business, but five decades later their success is built on a foundation of well-taught human values, a passion for the industry and respect for proper animal care

When the second generation to own and manage Perlich Bros. Auction took over the reigns of a well-established southern Alberta livestock auction service their timing couldn’t have been much worse. A few months after buying the business from their aunt in late 2002, BSE hit Alberta and the world livestock industry, recalls Maureen Perlich, who […] Read more


Cows in a holding pen

Things I learned from auctioneers

Lee Hart gets an education from the Livestock Markets Association of Canada

Find me a microphone, a gavel, a cowboy hat and an unwanted emu and I might just become an auctioneer (The emu? Well, a person has to start somewhere.) This is my plan after recently being exposed to a major learning experience during the annual convention of the Livestock Markets Association of Canada (LMAC). This […] Read more

cattle in a feedlot

AgriClear adds to its services

Marketing: News Roundup from the August 2016 issue of Canadian Cattlemen

AgriClear, the online platform for selling and buying cattle across Canada and the U.S., has upgraded its service. “The initial registration has been simplified and banking information is no longer required to create or negotiate a listing, explains AgriClear vice-president and founding partner David Moss. “We have also added the ability for producers to work […] Read more


Mark and Cindy Ferraro.

Looking out for No. 1

Farmers come first at Brussels Livestock

The village of Brussels in rural southwestern Ontario is known for two things not typically mentioned in the same sentence: its quaint Victorian charm and a bustling auction market. Brussels Livestock hosts three sales weekly, with fed cattle and butcher bulls and cows selling Tuesdays, an assortment of veal calves, sheep and goats on Thursdays, […] Read more