From left: Minister of agriculture, Ralph Eichler, Ramona Blyth, chair of the MBFI board, and Jeffery Fitzpatrick-Stilwell, senior manager of sustainability for McDonald’s Canada.

McDonald’s Canada backs Manitoba research project

Newly established beef and forage research farm recently 
opened its doors to showcase value to sector


McDonald’s Canada sees itself as a longtime partner of the Manitoba beef industry. It contributed $25,000 in February to the Manitoba Beef and Forage Industry for a collaborative project of science-based research to enhance ecosystems, producer profitability and build awareness of the beef and forage industry. One McDonald’s executive says the now-completed pilot is just […] Read more

New general manager takes the helm of Manitoba Beef Producers

Newsmakers from the May 2016 issue of Canadian Cattlemen

Brian Lemon is the new general manager of the Manitoba Beef Producers, replacing Melinda German who was appointed as the first general manager of the National Checkoff Agency in March. Lemon comes to the MBP after a long career with the federal government, serving in senior positions based in Winnipeg with Agriculture and Agri-Food Canada, […] Read more



livestock grooming at an event

Manitoba youth learn the ropes at Beef Roundup

Manitoba Youth Beef Roundup sees 55 youth take part in eighth annual event

From team grooming to sales talk, Manitoba youth gained some valuable beef industry skills over the long weekend. The Manitoba Youth Beef Roundup held its eighth annual event over August long weekend at the Beautiful Plains Complex in Neepawa. The event was sponsored by Enns Brothers and is focused on preparing young entrepreneurs for a […] Read more


cattle eating hay

SCA supports mandatory premises ID

News Roundup: Manitoba Beef Producers meeting, Zilmax cleared for component feeding, Merck releases intranasal vaccine

Associations SCA supports mandatory premises ID Discussions during the Saskatchewan Cattlemen’s Association’s (SCA’s) annual general meeting January 22 in Regina gave the board direction on important initiatives for the upcoming year. “Having just come through one of the most profitable years in the cattle industry that really did encompass all segments from the primary producer […] Read more

Three people sitting at a table for a conference.

Verified sustainability is coming

This is more than a buzzword today


Sustainability is one of the 10 most used business words today, elevating it to buzzword status of “green” and “eco-friendly.” It has also reached the point where cattle producers can no longer ignore it, even if they still don’t know what it means. In February at the Manitoba Beef Producers annual meeting McDonald’s Canada’s manager […] Read more