Getting beef directly into the hands of consumers

Getting beef directly into the hands of consumers

Direct beef sales offer producers the opportunity to appeal to consumers’ preference for local beef and promote attributes that differentiate their products from what is sold at conventional retail stores.  The direct beef sales model continues to evolve, with some producers selling cuts via vending machine, managing aspects such as their own dry aging process. […] Read more

Data has shown that the farm share of the retail beef dollar dropped to 41 per cent in 2022.

Data shows retail share of beef dollar growing

High retail prices have made consumers question why beef is so expensive. A joint project between BetterCart Analytics and the Saskatchewan Stock Growers Association aims to provide some answers.  The project looked at pricing data in 39 different cities and a variety of different retailers within Canada. Melanie Morrison, CEO and founder of BetterCart Analytics, […] Read more


The meat industry can maintain its current momentum by addressing various population groups’ increasingly different approaches to meat.

Changing consumer trends

Prime Cuts with Steve Kay

ALL wealth to the North American beef industry comes from consumers. So it’s critically important for the industry to closely track what consumers are doing, thinking and wanting. Americans’ food needs and wishes are changing significantly, and the U.S. meat industry needs to understand new trends to continue to deliver what consumers want. The same […] Read more

meat display in store

Retail beef prices drive cattle sales

Prime Cuts with Steve Kay

The North American beef industry lives or dies by how well beef sells in grocery stores and in restaurants. Retail demand right now, at least in the U.S., is stronger than it has been in quite a number of years. Sales have more than recovered from the challenges in 2014 and 2015 when retail prices […] Read more


A salutory summer slide

A salutory summer slide

Prime Cuts with Steve Kay

It sure was a salutary summer for U.S. cattle feeders who hadn’t hedged their cattle. Fed cattle prices plunged more than US$14 per cwt live from the third week of July to the end of August. Yet the market after that was still struggling to find a bottom. That’s certainly not how anyone expected the […] Read more

calves in a feedlot

Cattle marketing challenges continue

Prime Cuts with Steve Kay, from the August 2016 issue of Canadian Cattlemen

Grilling season sizzle inevitably gives way to the dog days of summer, when Americans stay indoors and eat cold cuts rather than steaks. This means the live cattle and wholesale beef markets usually put in their summer lows in late July. As temperatures moderate, beef sales pick up and allow the cattle and beef markets […] Read more


meat display in store

Tough times in the meat case

Prime Cuts from the August 2015 issue of Canadian Cattlemen

May and June are the two best months of the year for retail beef sales in the U.S. But high prices and consumers’ reluctance to spend more on beef put a damper on sales this year. The week leading up to the Memorial Day holiday has the second-largest sales in volume and value while the […] Read more