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“Burger it Forward” sees growth in year two

When the beef industry expressed interest in a tangible way to give back to local communities, Canada Beef stepped up to the challenge. February 2024 marked the second year of their annual “Burger it Forward” initiative, where participating restaurants across Canada offer feature burgers. For every burger purchased, Canada Beef donates the equivalent of one […] Read more

Limousin cattle resting in the barns at Canadian Western Agribition. Valued at minimum wage, Agribition’s volunteer hours during show week alone add up to $42,000 in labour.

Beef shows work to rebuild volunteer base post-COVID

The pandemic and demographic shifts in volunteering mean cattle shows are actively recruiting new volunteers to rebuild their base

Walking through the doors to Canadian Western Agribition, smells mingle in the hallways: mini donuts, smoked meat and those of a bovine nature, wafting out of the cattle barns. In the barns, producers bustle. People are clipping and brushing cattle in chutes. In the corner at the bar, people walk towards their booths with Caesars […] Read more





(HLS.ca/virden)

Auction Mart Report for the week of Feb. 23, 2023

Regional market analysis from Manitoba, courtesy of the Livestock Markets Association of Canada members.

Western Manitoba, courtesy of Heartland Livestock Services Just over 1,000 head of cattle went through the ring this week at Virden, Man. Sixty per cent of those were feeders, 15 per cent fresh calves and 25 per cent butcher cattle. Local buyers took 40 per cent of the cattle, and the rest were split at […] Read more

Katie Brock (left) and Jocelyn Kennedy.

Limousin breeders announce scholarship and “Herd Building” winners

Purely Purebred, news from the February 2024 issue of Canadian Cattlemen

The Canadian Junior Limousin Association is excited to announce the winners of its first Herd Building Incentive Program. The program’s goal is to provide juniors with funds to purchase Limousin animals and genetics. It’s open to all association members and recent alumni up to age 25. The task was to create a video to promote […] Read more


Photo: Korey Peterson/iStock/Getty Images

Prairie forecast: Mild start, then a chance of storms

Issued Feb. 21, covering Feb. 21 to 28, 2024

Sunshine prevailed a fair bit more over the last forecast period than expected and so did the milder temperatures. Oh, sure there were a couple of cold nights, especially over the eastern half of the prairies, but overall, temperatures ended up being about 2 to 4 C warmer than what was forecasted.

Praying for rain

Praying for rain

Prime Cuts with Steve Kay

My little corner of the world in northern California began the new year with a healthy dose of rain. I wish I could say the same thing happened in Canada, which is said to be abnormally dry. If it didn’t, I’m definitely praying for rain across the entire country. The “abnormally dry” description came in […] Read more