The Canadian beef industry has released a new set of 10-year goals targeting everything from human health and safety to water quality.
The long-term goals build upon the five-year goals outlined in the 2020-2024 National Beef Strategy, and will be delivered by the National Beef Advisors, which comprises representatives from the seven national beef organizations. Last fall, the Canadian Beef Advisors released its first set of 10-year goals, which focused on animal health and welfare, land use and biodiversity and greenhouse gas and carbon sequestration. The latest suite of goals encompasses soil and water quality, human health and safety, beef quality and boosting efficiency through technology.
“We want Canadians to know that we share their concerns around climate change and the need for a resilient food supply,” notes Bob Lowe, Alberta rancher and president of the Canadian Cattlemen’s Association (CCA), in a release from the Canadian Beef Advisors. “Raising cattle in Canada is good for the environment and these goals demonstrate how we are striving to make every sector of the industry even better.”
Tyler Bjornson, chair of the Canadian Meat Council Beef and Veal Committee and current chair of the Canadian Beef Advisors adds that “we are committed to doing the right thing for our land, our animals and our environment and this is precisely what these goals are meant to demonstrate – this unwavering commitment.”
The long-term goals address all five of the principles of beef sustainability adopted in Canada, including: natural resources; people and community; animal health and welfare; food; and efficiency and innovation. The goal development process was collaborative and iterative, notes the release, receiving feedback from multiple stakeholder groups to inform and refine these goals to be both ambitious but attainable.
The national organizations involved in the Canadian Beef Advisors include Canadian Cattlemen’s Association, Canada Beef, Beef Cattle Research Council, Canadian Beef Breeds Council, Canadian Roundtable for Sustainable Beef, Canadian Meat Council and National Cattle Feeders’ Association. More information on the goals is available at the National Beef Strategy website.