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A flank steak. Nutrition, quality and cost are some of the factors millennials interviewed for this story cited when buying beef.
Beef Cattle, Features, News

Winning over millennials

Overall millennials see beef production less favourably than other generations, but sharing positive stories and making personal connections can win longtime fans

By
This is the final instalment in a three-part series on millennial consumers and the opportunities for Canadian beef producers to better understand this demographic. You can read Part 1 here, and Part 2 here. Junelle Dion is a fan of Canadian beef, and directly supporting a rancher makes purchasing beef even more satisfying. “I love […] Read more
cattleman on a horse
Markets, News, Prime cuts

Cattle producers put their money…

Prime Cuts with Steve Kay

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Beef producers have complained for years about how a few large companies dominate beef processing and how much money they make. That domination is nothing new. It goes back a century or more. But despite what some people think, it has not prevented a small but constant stream of new entrants into the sector. As […] Read more
Canadian Western Agribition launches Virtual Education Program
News, Purely Purebred

Canadian Western Agribition launches Virtual Education Program

Purely Purebred, news from the March 2021 issue of Canadian Cattlemen

By
In partnership with the Saskatchewan Ministry of Agriculture, Canadian Western Agribition (CWA) is proud to launch its first-ever Virtual Education Program.  CWA’s Virtual Education Program is a year-round online platform that features content and learning for all elementary-aged students. The program brings some of the best online and accessible lessons about agriculture directly to the […] Read more
Canadian Cattlemen’s Association welcomes funding for Agricultural Climate Solutions program
News

Canadian Cattlemen’s Association welcomes funding for Agricultural Climate Solutions program

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Marie-Claude Bibeau, minister of Agriculture and Agri-Food, has announced $185 million for the Agricultural Climate Solutions program, which includes the Living Laboratories initiative. The program aims to help the Canadian government achieve its greenhouse gas emissions reductions targets. Canada’s beef industry is well-positioned to be a partner in reaching environmental outcomes, notes a release from […] Read more
CCA welcomes continued Environment and Climate Change Canada funding for species at risk
News

CCA welcomes continued Environment and Climate Change Canada funding for species at risk

Previous project covered over 189,000 acres in Alberta

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The Canadian Cattlemen’s Association (CCA) is pleased to announce the contribution of $1.27 million from Environment and Climate Change Canada (ECCC) in additional funding to continue species at risk stewardship activities through the Species At Risk Partnership on Agricultural Lands (SARPAL) initiative. The contribution allows the CCA to carry on conservation activities with beef producers […] Read more
Pilot project aims to demonstrate grasslands’ carbon-storing power
News

Pilot project aims to demonstrate grasslands’ carbon-storing power

The pilot will allow landowners and ranchers to generate carbon offsets for carbon stored on Canadian grasslands.

By ,
A new pilot project has been launched to help conserve native grasslands, one of the most endangered ecosystems in Canada, which remain under pressure from development. The “Retaining Canada’s Grasslands Using Carbon Offset Markets” is a two-year pilot that will allow landowners and ranchers to generate carbon offsets for carbon stored in conserved grasslands in […] Read more
News, Purely Purebred

Brian Good retires

Purely Purebred, news from the March 2021 issue of Canadian Cattlemen

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Many cattle producers from across Canada and around the world have gotten to know Brian Good in his role as commercial Canadian Angus fieldman and representative for the breed. Well-respected everywhere he went, Good was equally comfortable in an auction mart talking to producers about the merits of using Angus genetics or a boardroom in […] Read more
Thierry Raimbault (left) and Lynn Leavitt (right), the designer of the Pac-It press. Mr. Leavitt is a beef producer in Picton, Ontario.
News

Initiative to recover agricultural plastics launched

MRC Pontiac launches pilot project on its territory

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Thanks to a financial contribution of $113,000 from the Desjardins GoodSpark Fund, the MRC Pontiac will launch a pilot project for the recovery of agricultural plastics on its territory as of spring 2021. “This 3-year project is part of the MRC Pontiac’s approach to reduce the amount of residual materials sent to landfill. It responds […] Read more
Brad Welter (centre) chats with farm reporters Jack Dawes (left) and Kevin Hursh (right) during a media tour.
Features, Livestock, News

Finding synergy with farming, cattle and ethanol

Even with more than 50 years in the feeding business, Pound-Maker is still finding ways to dial in its various ag businesses

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The majority of cattle feeding in Western Canada has been centered in Alberta. But since the early ’70s, an operation in Saskatchewan has stood out. The corporate vision statement of “Leadership in sustainable, innovative agriculture” of Pound-Maker Feedlot at Lanigan, Sask., illustrates the company’s unique approach with the synergies of Canada’s first livestock feeding operation […] Read more
(Photo courtesy Canada Beef Inc.)
News

Canada one step closer to attaining negligible BSE-risk status

The change in status would help open markets to countries that only allow imports from negligible BSE-risk status countries.

By
Canada is a little closer to being recognized by the World Organisation for Animal Health (OIE) as a negligible-risk country for bovine spongiform encephalopathy (BSE), Marie-Claude Bibeau, minister of Agriculture and Agri-Food, announced today. The Scientific Commission of the OIE has recommended to OIE delegates that Canada’s application to change its status from a controlled-risk […] Read more

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