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Cubicles installed in the break room of Cargill's High River plant to curtail COVID-19's spread among staff, taken from a company presentation during a town hall.
News

Writing the handbook on COVID-19

Packing plant managers, workers and union reps all found themselves responding to a crisis unlike any they’d faced before.

By
When Cargill has an issue, employees like to figure out a solution and share it so everyone can continue to work on, says a company executive. The coronavirus has challenged that process. “We don’t have a handbook for this,” said John Keating, Cargill’s North American managing director of business operations and supply chain for protein. […] Read more
CCA Reports: More support needed to navigate pandemic
CCA reports, News

CCA Reports: More support needed to navigate pandemic

From the June 2020 issue of Canadian Cattlemen

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The last two months have seen Canadians hunkered down at home — everyone doing their part to help flatten the curve. Uncertainty is everywhere in the world around us and the COVID-19 pandemic has had an impact on every Canadian and industry from coast to coast to coast. This uncertainty has led to Canadians stocking […] Read more
From left: Kate Barnett, Kathleen Holweger, Kimberly Lansdall.
News, Newsmakers

New Cattlemen’s Young Leaders

NewsMakers from the June 2020 issue of Canadian Cattlemen

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Cattlemen’s Young Leaders Kate Barnett was raised on a commercial cow-calf operation near Williams Lake, B.C. By age 15, she’d started building her own commercial Red Angus herd, which she showed at 4-H and fall fairs. Barnett earned her bachelor of science in agriculture from the University of Saskatchewan, with an agriculture business major. She […] Read more
Supporting 4-H during COVID-19
News, Purely Purebred

Supporting 4-H during COVID-19

Purely Purebred with Mike Millar: Plus, your 2020 CCIA board of directors

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After countless 4-H meetings and speeches near and far, and teaching cattle to lead, kids involved in the 4-H beef project finally have a chance to sell their steers. Now those 4-H kids need your help. COVID-19 has put a stop to live auctions, and the beef kids are looking for other ways to sell […] Read more
Comment: Riding towards next year country
Comment, News

Comment: Riding towards next year country

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If you ride horses, you’ve probably heard the advice about looking where you’re going. It sounds pretty basic, but it’s easy to get in the habit of looking at the ground. However, if you stare at the ground too much, you may end up there. Plus, you need to set some direction for your horse. […] Read more
New interactive forage selection tool launched for Western Canada
Forages, News

New interactive forage selection tool launched for Western Canada

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The Saskatchewan Forage Council is excited to announce the launch of Forage U-Pick, a new interactive forage species selection tool for Western Canada. Designed to provide users with information for forage selection, seeding rates, and weed management, Forage U-Pick is a mobile-friendly tool offering timely and efficient advice. Forages for hay and pasture are essential […] Read more
For the buy local movement to strengthen, the industry will need more small- and medium-sized processors
News

More small processors needed to fulfill promise of local food movement

While beef producers who market directly to customers are seeing a surge in demand, smaller processors are overwhelmed.

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As the processing sector faced severe challenges this spring, the phrase “buy local” was bandied about as the solution. But is it really that simple? While Rachel Herbert is excited about this shift in consumer focus, she recognizes it’s not a quick or easy solution to beef shortages and processing backlogs at large packing plants. […] Read more
Male customer at a market shopping for meat at the butcher's stall pointing at retail display
News

Tips for marketing beef directly to customers

Rachel Herbert of Trail's End Beef shares what she's learned from direct marketing beef over the years.

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With more people eager to buy locally produced food, direct marketing is becoming an attractive option for many Canadian beef producers. Rachel Herbert, who grass-finishes and direct markets beef with her family at Trail’s End Beef near Nanton, Alta., sees many advantages to this business model. In addition to setting her own price and having […] Read more
The Herbert family direct-markets beef at Trail's End Ranch, near Nanton, Alta.
News

Direct-marketing beef during a pandemic

As COVID-19 threatened Canada's beef supply chain, Trail's End Beef saw a surge in demand like never before.

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Rachel and Tyler Herbert have never seen their ranch-raised beef sell out as quickly as it did this spring. The Herbert family direct-markets their grass-finished beef, raised on their ranch, Trail’s End Beef, near Nanton, Alta., and they have a loyal customer base buying beef each year. This year, however, concerns about beef shortages as […] Read more
Author and farm journalist Alexis Kienlen
News

Farm journalist pens novel about BSE crisis

Conversations with beef producers inspired Alexis Kienlen to research BSE and write about its effect on a fictional ranching family.

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As Alexis Kienlen found her stride as an agricultural reporter, one date kept cropping up in conversations with producers: May 20, 2003. That day, when officials publicly confirmed a case of BSE in an Alberta cow and borders slammed shut, was still raw for producers when Kienlen began writing for Alberta Farmer Express in 2008. […] Read more

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