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L to R: NCBA president Mark Eisele, CNOG president Sr. Homero García de la Llata and CCA president Nathan Phinney.
CCA reports, News

Foreign animal disease, food safety and trade top Canadian Cattle Association’s agenda at Mexico meetings

From the June 2024 issue of Canadian Cattlemen

By
Spring 2024 has brought new hope and started off with better weather-related conditions than last year.  We are still working with the federal government on the Livestock Tax Deferral Program for producers. Our first step was to have them acknowledge the importance of the program and its effectiveness in providing relief for producers in the […] Read more
“I want to work in agriculture — that is definitely my passion — and I want to work in tandem with First Nations. It’s a topic that’s very near and dear to my heart.” – Julia Flinton, third-generation beef producer.
Features, Livestock

Mentorship, leadership and inclusivity go hand-in-hand

Passion for both agriculture and working with Indigenous communities has fuelled Julia Flinton’s career

By
For Julia Flinton of Williams Lake, B.C., agriculture is part of her heritage and her daily life.  Flinton has accomplished a lot, including obtaining an ag business degree while on a hockey scholarship at the University of Saskatchewan, followed by spending several years as a firefighter.  Today, Flinton works as a food systems program manager […] Read more
“Our podcasts are designed to target the consumer. We are not defending the Canadian cattle and meat industry, but we want to present a balanced approach for the consumer to make informed decisions.” – Dr. Kim Stanford, University of Lethbridge.
News, News Roundup

Cows on the Planet aims to inform public about beef production

News Roundup from the May 2022 issue of Canadian Cattlemen

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Cows on the Planet is a new podcast series designed to present balanced, science-based information on beef production, environmental issues and related topics to consumers. Dr. Kim Stanford, University of Lethbridge livestock pathogen researcher; Dr. Tim McAllister, one of Agriculture Canada’s leading ruminant nutritionists and microbiologists at Lethbridge; and David Hill, University of Lethbridge, have […] Read more
Holly Sparrow’s experience on her family’s mixed farm sparked a passion for raising high-quality beef while protecting the environment.
Beef Cattle, Features

Focusing on the big picture

Whether it’s managing the cow herd or lobbying on Parliament Hill, Holly Sparrow is in a learning frame of mind

By
Even for those raised on a ranch, there’s always a learning curve in the beef industry. Third-generation rancher Holly Sparrow is leveraging what she’s learned on the farm and in school with her work and board experience to climb that curve. Sparrow’s passion for the beef industry is rooted in her experience on her family […] Read more
“I think that it’s so important that we have diverse ideas coming to agriculture and that we make spaces for young people to thrive and succeed.” – Fawn Jackson, Director of Policy and International Relations, Canadian Cattlemen’s Association.
Features, News

The beef industry’s voice in Ottawa

In representing producers on the national and global stage, Fawn Jackson has blended her passion for agriculture and politics into a rewarding career. She credits mentorship for a big part of her success

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Fawn Jackson knows firsthand the power of mentorship in helping youth in agriculture succeed. She speaks warmly of the people who made a difference along her career path, and she’s an advocate for taking advantage of opportunities to learn from others at every stage of the game. “For me, mentorship has been such a key […] Read more
Filming Guardians of the Grasslands.
Features, Livestock, News

The power of storytelling

A compelling story combined with all the right skills allowed Ben Wilson to play a vital role reaching audiences beyond the beef industry

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When Ben Wilson arrived at the Waldron Ranch Grazing Co-op in June 2019, he and his business partner, Sarah Wray, were there to create a short video about this historic ranch. The two filmmakers, who run Story Brokers Media House, had access to experts from Ducks Unlimited Canada and the Nature Conservancy of Canada. The […] Read more
Ag in Motion's Discovery Plus will screen the short documentary Guardians of the Grasslands July 24 and 25.
CCA reports, News

CCA Reports: Public and stakeholder engagement program gears up

From the January 2020 issue of Canadian Cattlemen

By
Happy New Year, Canadian beef producers! January is often regarded as a time of growth and new beginnings, and an up-and-coming initiative I am particularly excited to see grow in 2020 is the Public and Stakeholder Engagement (PSE) program. The PSE program was envisioned under the first National Beef Strategy and has since grown into […] Read more

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