GFM Network News


The Macdonalds run about 150 cows and hold over their calves to sell as yearlings. They see a strong business case to market some of their cattle into grass-finished supply chains.

A deeper look into A&W’s grass-fed Canadian beef initiative

A&W’s announcement to source 100 per cent Canadian grass-fed beef drew criticism from some while providing a new marketing opportunity for many Canadian producers

In challenging economic times, it can pay to diversify your business model. For Ross Macdonald of 98 Ranch, this was a strong case for marketing cattle into grass-finishing supply chains. Building resiliency into your business, especially when traditional markets have been challenged, is what Macdonald sees as “probably the least discussed and least understood opportunity” […] Read more

(Photo courtesy A&W Canada)

A+W starts move to all-grass-fed, all-Canadian beef

Suppliers lined up to begin transition this spring

Canadian burger chain A+W’s next move to distinguish its menu in a crowded quick-service market will be a connection to the regenerative ag movement, as it sets itself up with an all-Canadian and all-grass-fed beef supply. The Vancouver-based chain, which includes almost 1,000 restaurants across Canada, announced Monday it’s “making a commitment to exclusively source […] Read more



A+W’s Beyond Meat Burger. (A+W/CNW Group)

A+W to launch pulseburger next month

Canada’s second-biggest burger chain plans to roll out a new non-meat burger in the Canadian market starting in July. A+W Food Services of Canada on Thursday announced a July 9 release date for what it’s dubbed the Beyond Meat Burger at all its restaurants across the country, in what CEO Susan Senecal called “the fastest […] Read more








A+W, whose English Muffin Bacon + Egger is shown here, plans to go head to head against McDonald’s in offering all-day breakfast across Canada by the end of February. (CNW Group/A+W Food Services of Canada Inc.)

McDonald’s, A+W roll out all-day breakfast for Canada

Burger chains McDonald’s and A+W expect to dial up their demand for Canadian eggs as they offer all-day breakfasts alongside their beef and chicken wares across the country, starting next month. Toronto-based A+W announced Thursday it would be “the first national burger chain to offer all-day breakfast at its restaurants” coast-to-coast starting Feb. 27, after […] Read more