‘You don’t control the price of feed and you don’t control the price of calves, but you do control the management decisions you make.’ – Reynold Bergen.

Beef producers weigh in on weaning, preg checking and more

Research on the Record with Reynold Bergen

Earlier this year we asked you to participate in the industry’s Canadian Cow-Calf Survey. Knowing which production practices producers are adopting in different regions of the country, which they aren’t (and why) helps us target our producer-focused extension efforts better. The official report isn’t out yet, but here’s a sneak peek at some seasonally relevant results.  […] Read more

Cattle genes behind the scenes

Cattle genes behind the scenes

Research on the Record with Reynold Bergen

The cattle you raise and the beef they produce result from two factors — their genetic potential, and the environment they’re raised in (climate, feed, health management, handling practices and everything else you do). The beef industry adopts genetics more slowly than poultry, swine or dairy. Several things make genetic advancement trickier in beef cattle. […] Read more


Frequently asked questions about becoming CRSB certified

Frequently asked questions about becoming CRSB certified

As the Canadian Roundtable for Sustainable Beef closes the book on its first decade, we dive into the incentives available, recent changes to the CRSB Certified program and how producers can sign up

It’s been 10 years since the Canadian Roundtable for Sustainable Beef (CRSB) was founded, and great strides have been made in measuring and recognizing Canada’s leadership in sustainability. The Certified Sustainable Beef Framework, known as “CRSB Certified,” was created in 2017 to recognize the sustainable practices on the ground and to provide credible assurances for consumers […] Read more




Calves waiting their turn to enter the Stettler Auction Mart in Alberta. Price insurance covers market risk from futures, currency and basis.

Managing risk when marketing beef cattle

Understanding price insurance, the risk it covers and how it compares to other options will allow you to draft a better risk management strategy

For the past year, cattle prices have remained strong in Canada and look to stay that way in 2024.However, this isn’t set in stone and the market can be quick to change, as producers saw in March 2024 as avian influenza was first detected in dairy cattle in the U.S., introducing risk into a red-hot […] Read more





Cattle producers should have a good estimate of the forage requirements to feed the animals for the whole year.

Now is the time to prevent feed shortages

As we approach spring we should be preparing to plant and produce enough forage to support the needs of our livestock for the whole year. In Canada, that means a strong focus on preserving and storing forages (i.e. silage, hay, greenfeed, stockpile forages, swath grazing) as the grazing season is short. For feedlots, where animals […] Read more