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Representatives from Canada Beef in Japan alongside Alberta Premier Danielle Smith (centre).
Beef Cattle, Canada Beef, Comment/Columns

Canada Beef keeps its foot on the gas with market development

Keeping up with Canada Beef: From the June 2025 issue of Canadian Cattlemen

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With the recent Canadian election now behind us and trade discussions set to resume between Canada and the U.S., Canada Beef remains focused on its mandate: to continually respond to the needs of our stakeholders by promoting Canadian beef, enhancing consumer awareness, driving consumption and identifying new market opportunities worldwide. More than ever, generic marketing […] Read more
A restaurant-goer snaps a photo of a dish featuring beef. Certified sustainable beef is gaining traction in the market place, but a supply crunch makes it tough for restaurants and retailers to meet demand.
Marketing, News

Canadian Roundtable for Sustainable Beef faces supply crunch

As demand has increased for beef from certified-sustainable farms and ranches, supply has fallen behind

By
It’s been over 10 years since the Canadian Roundtable for Sustainable Beef was established, and though the roundtable has made progress, it has also run into challenges. While producer uptake in the program was strong at the start, it has petered off, causing concern. The roundtable’s goal is to encourage sustainable beef production in Canada, […] Read more
Canada Beef placed a wrap on the exterior of a Toronto transit bus in a recent marketing campaign to encourage Canadians to buy Canadian beef products.
Beef Cattle, Canada Beef, Comment/Columns

Canada Beef invests in market diversification, domestic demand to counter U.S. trade turmoil

Keeping up with Canada Beef (from the May 2025 issue of Canadian Cattlemen)

By
The uncertainty unleashed by the U.S. administration’s reciprocal tariffs on April 2 created unpredictability and roiled markets worldwide. Canada’s cattle industry was left out of the so-called U.S. “Liberation Day” tariffs due to the carve-out for products that comply with the United States-Canada-Mexico Agreement (USMCA). These products, which include Canadian live cattle and beef, will […] Read more
A side of beef. The grading system is the common language of the industry, writes Charlie Gracey.
Beef Cattle, Features

Show us the money, Part 2: Balancing beef carcass quality and yield

Only by sharing grading information can the industry signal market demand to cow-calf producers

By
In my previous column, our editor kept me on track when she titled it Show Us the Money. That was appropriate because I have noted that cattle producers do follow the money. That is to say, they absolutely do respond to market signals, but when no such signal exists, they can’t. In this column, I […] Read more
A flank steak. Nutrition, quality and cost are some of the factors millennials interviewed for this story cited when buying beef.
Beef Cattle, Features, News

Winning over millennials

Overall millennials see beef production less favourably than other generations, but sharing positive stories and making personal connections can win longtime fans

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This is the final instalment in a three-part series on millennial consumers and the opportunities for Canadian beef producers to better understand this demographic. You can read Part 1 here, and Part 2 here. Junelle Dion is a fan of Canadian beef, and directly supporting a rancher makes purchasing beef even more satisfying. “I love […] Read more
The new grading label conveys grading information to Canada’s international customers.
Beef Cattle, News, News Roundup

Canada Beef cooks up new marketing ideas

Marketing: News Roundup from the April 2020 issue of Canadian Cattlemen

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Canada Beef is looking for new ways to promote old favourites such as ground beef, Michael Young told attendees of the Saskatchewan Beef Industry Conference earlier this year. The ground beef category represents 60 to 65 per cent of retail sales, Young, president of Canada Beef, told the crowd. But a lack of recent innovations […] Read more
cattle swath grazing
Beef Cattle, News, News Roundup

$2.50 national check-off on track for 2018

Policy: News Roundup from the January 2018 issue of Canadian Cattlemen

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Most Canadian beef producers will be kicking in another $1.50 per marketed head to the Canadian Beef Cattle Check-Off starting at some point in 2018, with the long overdue increase in funds being used to further marketing and research efforts for the industry. The national check-off, which hasn’t changed in about 20 years, will increase […] Read more
Vesta plans to begin construction on a European-designed water treatment plant this fall putting him on schedule to open in the first quarter of 2016.
Features

New Alta. packer seeks Harmony by design

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Rich Vesta’s pride in his family’s state-of-the-industry beef-processing plant is evident as he talks about the features that will make Harmony Beef a one-of-a-kind plant in North America. The modernized Rancher’s Beef facility located in a vast industrial area east of Balzac, Alta. is now loaded with the latest European technology to provide a safe, […] Read more
cattle in a feedlot
Beef Cattle, News Roundup

Sask. looking for beef research ‘centre of excellence’

News Roundup: National Beef Strategy sets targets for industry, and scientists track superbug genes to understand antibiotic resistance

By
Research Research shakeup proposed for Saskatchewan If Saskatchewan is going to meet its target of raising livestock receipts by 25 per cent it needs everyone pulling in the same direction. As a first step the steering committee set up by the province last April is recommending the creation of a centre of excellence to co-ordinate […] Read more

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