Overall millennials see beef production less favourably than other generations, but sharing positive stories and making personal connections can win longtime fans
Millennials respond positively to messages about nutrition and convenience of beef, especially when they hear it from third parties
Looking beyond the click-bait headlines into how millennials’ perspectives can offer opportunities to the Canadian beef industry
Industry stakeholders see a window of opportunity to build public trust, but the industry must act before the public’s attention on food production wanes
The importance of transparency isn’t a new concept at Chop Steakhouse, but it’s certainly become amplified this year. Before the COVID-19 pandemic, Canadian consumers were already asking more questions about food production, something Marcel Blais, president of Chop Steakhouse, anticipates will become more common. “We’ve always had really strong practices on food and safety; we’re […] Read more
Building on the public’s trust in farmers and ranchers key to communicating humane treatment of animals and increasing consumer confidence
Public Trust: Study by the Canadian Centre for Food Integrity shows gaps in consumer understanding of modern agricultural practices
Holding back calves this year? We’re here to help. Feeding & backgrounding info relevant to your operation, all in one place. Get tips from the experts to get you through the season in Canadian Cattlemen: The Best of Feeding & Backgrounding.
