GFM Network News


A flank steak. Nutrition, quality and cost are some of the factors millennials interviewed for this story cited when buying beef.

Winning over millennials

Overall millennials see beef production less favourably than other generations, but sharing positive stories and making personal connections can win longtime fans

This is the final instalment in a three-part series on millennial consumers and the opportunities for Canadian beef producers to better understand this demographic. You can read Part 1 here, and Part 2 here. Junelle Dion is a fan of Canadian beef, and directly supporting a rancher makes purchasing beef even more satisfying. “I love […] Read more

As the pandemic pushed millennials to hone their culinary skills, Canada Beef provided everything from recipes to tips on cooking and storing beef.

A demographic ready for a connection

Millennials respond positively to messages about nutrition and convenience of beef, especially when they hear it from third parties

This is the second instalment in a three-part series on millennial consumers and the opportunities for the Canadian beef producers in better understanding this demographic. Look for Part Three in the March 2021 issue of Canadian Cattlemen. You can read Part One here. When it comes to purchasing and consuming Canadian beef, millennials make a […] Read more


While people may have differing ideas of what sustainability means, it’s a requirement for millennials making food purchases.

What millennials want

Looking beyond the click-bait headlines into how millennials’ perspectives can offer opportunities to the Canadian beef industry

This is the first instalment in a three-part series delving into the priorities and concerns of millennials when purchasing beef. You’ve likely seen the cringe-worthy headlines on consumer trends relating to millennials. From an alleged fixation on avocado toast to supposedly causing the decline of the engagement ring industry, articles blaming millennials for the rise […] Read more

The pandemic has boosted interest in Canada’s food system, and beef industry stakeholders see an opportunity to build relationships with the non-farming public.

Food system transparency vital in post-pandemic world

Industry stakeholders see a window of opportunity to build public trust, but the industry must act before the public’s attention on food production wanes

The importance of transparency isn’t a new concept at Chop Steak­­house, but it’s certainly become amplified this year. Before the COVID-19 pandemic, Canadian consumers were already asking more questions about food production, something Marcel Blais, president of Chop Steakhouse, anticipates will become more common. “We’ve always had really strong practices on food and safety; we’re […] Read more


Comment: A little respect for consumers

Comment: A little respect for consumers

Sometimes I wonder if we should scrub the word “consumer” from the pages of this magazine. Ultimately, doing so wouldn’t be a practical move, as it is good shorthand for the role of the people at the end of the supply chain. But sometimes I wonder if it seems derogatory, defining people by how they […] Read more

A woman herds cattle near Livingston, Montana. Market research shows that building on the credibility ranchers already hold is crucial to increasing consumer confidence.

Market research reveals opportunity to educate U.S. beef consumers

Building on the public’s trust in farmers and ranchers key to communicating humane treatment of animals and increasing consumer confidence

Now more than ever, consumers are indicating they care about animal welfare in livestock production. However, the average consumer has little knowledge of beef production. In the United States, the National Cattlemen’s Beef Association (NCBA) conducted focus groups as part of its market research to understand what consumers believe about beef production. Participants who considered […] Read more


(Todd Rosenberg photo via KraftFoodsGroup.com)

Kraft Heinz cuts output at three plants, adds mac and cheese shifts

Sao Paulo | Reuters — Kraft Heinz said Friday it has moved to significantly reduce production at three plants providing restaurant supplies amid the COVID-19 coronavirus outbreak, but its CEO noted the company has added shifts at others to meet demand for packaged foods such as macaroni and cheese. Speaking in a video presentation hosted […] Read more

(iStock photo)

Pulse weekly outlook: Increased demand seen, but problems loom

MarketsFarm — Unlike other commodities, pulses aren’t yet feeling ill effects from an economic downturn due to the COVID-19 coronavirus outbreak, according to Marcos Mosnaim of Globeways Canada in Mississauga. With consumers panic-buying, there has been increased demand for pulses, as many are non-perishable, Mosnaim said. “These products will be there for ages,” he said, […] Read more


New research by the Canadian Centre for Food Integrity will examine how COVID-19 has affected public trust.

Research finds Canadians want to learn about agriculture

Public Trust: Study by the Canadian Centre for Food Integrity shows gaps in consumer understanding of modern agricultural practices

The general public’s lack of agricultural knowledge is more widespread than likely imagined, according to a 2019 study. The study by the Canadian Centre for Food Integrity (CCFI) found that 91 per cent of Canadians feel they know little, very little or nothing about modern agricultural practices. However, this research also shows that 60 per […] Read more

Granvita is Grupo Vida’s consumer oats brand, including breakfast cereals, snacks, granola, oatmeal, oat flakes and oat milk. (Granvita.com)

Mexico wants Canadian oats

MarketsFarm — Mexico’s largest oat manufacturer is calling for Canadian oat producers to explore new varieties and increase acreage in order to keep up with global demand. Jorge Sanchez, chief financial officer of Mexico’s Corporativo Grupo Vida Internacional, said Canada’s oat crops need to “adapt to changing growing conditions” in order to meet world demand, […] Read more