GFM Network News


Mexico wants Canadian oats

MarketsFarm — Mexico’s largest oat manufacturer is calling for Canadian oat producers to explore new varieties and increase acreage in order to keep up with global demand. Jorge Sanchez, chief financial officer of Mexico’s Corporativo Grupo Vida Internacional, said Canada’s oat crops need to “adapt to changing growing conditions” in order to meet world demand, […] Read more

Charlebois suggests marrying beef with foods that are growing in popularity.

Flipping the script on environment and nutrition

Two experts discuss public perceptions and misinformation around beef production, and what the industry can do about it

Environmental impact and nutrition are two major public trust issues facing beef production, with misconceptions and false information widely promoted. An expert in each field spoke at the 2019 Alberta Beef Industry Conference about opportunities for the Canadian beef industry in these challenges. Environment Dr. Frank Mitloehner knows well how animal rights activists cite climate […] Read more


October 2019 saw strong domestic and export demand for beef.

Beef demand should remain strong

Prime Cuts with Steve Kay

How much consumers pay for beef and how much they buy largely determines the success of the North American beef industry. Beef demand at home and abroad was strong last year across the continent and should remain so in 2020. Much of the reason is that the U.S. and Canadian economies are among the strongest […] Read more

Packers win dismissal of U.S. pork price-fixing suits

Reuters — A federal judge on Thursday dismissed antitrust lawsuits accusing several large U.S. pork companies of conspiring to limit the supply of pork to inflate prices and their own profits at the expense of consumers and other purchasers. Chief Judge John Tunheim of the federal court in Minneapolis said the plaintiffs failed to show […] Read more


Six steps to better consumer conversations

The science is worth learning. Gaining knowledge about why consumers behave the way they do and make the decisions they do is essential to building constructive, forward-thinking dialogue, engaging in artful and “value-added” arguments, and educating and influencing your audience. One way to gain insight into how the human brain processes information is by exploring[...]
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Enright Cattle Company ships 95 per cent of their beef to high-end restaurants in Toronto, Ottawa, Kingston and smaller locations in southern Ontario.

Direct marketing is their path to full-time farming

Marketing: Enright Cattle Company is meeting the challenges of building their brand and informing their customers

When consumers recognize your brand, it’s a sure sign that you’re doing something right. At restaurants across southern Ontario, to see the name of one particular beef operation on the menu is a testament to the hard work of Kara and Darold Enright. “Something that we are always trying to promote to the consumers is[...]
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If the 4.0 future is consumer-centralized, then what does the future of beef look like?

Beef economy 4.0

Straight from the hip with Brenda Schoepp

As we enter the fourth industrialized economy, known as 4.0, we must consider the role of the beef industry in the big picture. This includes asking the question of where beef sits with regard to the elements of 4.0, which are robotics, artificial intelligence, nano-technology, genomics, bioscience and the complexity of full digitalization and cyber[...]
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When Canadian attitudes toward the food supply are tracked, 46 per cent are concerned about drug residues in meat.

Public trust is a ticket forward for the food industry

Vet Advice with Dr. Ron Clarke

The economic, social and political environment around agriculture has changed. The public, particularly consumers, have influenced the landscape of food production in ways never before recognized. The closer an industry sector’s shift is toward the supermarket meat counter and grocery shelves, the more advanced is the call toward public reckoning about matters involving the food[...]
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The meat industry can maintain its current momentum by addressing various population groups’ increasingly different approaches to meat.

Changing consumer trends

Prime Cuts with Steve Kay

ALL wealth to the North American beef industry comes from consumers. So it’s critically important for the industry to closely track what consumers are doing, thinking and wanting. Americans’ food needs and wishes are changing significantly, and the U.S. meat industry needs to understand new trends to continue to deliver what consumers want. The same[...]
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Talk to family, friends about farming

This holiday season Melodie Chan wants producers to avoid what she calls the “spiral of silence,” which can happen around the dinner table, over beers or even in the gentle lull between turkey and pie if farmers don’t speak up when they hear misinformation about agriculture. “What are we afraid of?” asked Chan, speaking at[...]
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