Ag exhibitions among expected beneficiaries
Price sensitivity, brand recognition and positive beef messaging are all areas to watch, says grocery industry consultant
Commission also drops 1995 merger policy
Overall millennials see beef production less favourably than other generations, but sharing positive stories and making personal connections can win longtime fans
Millennials respond positively to messages about nutrition and convenience of beef, especially when they hear it from third parties
Looking beyond the click-bait headlines into how millennials’ perspectives can offer opportunities to the Canadian beef industry
Clarity for labels, promotion, composition to be considered
Industry stakeholders see a window of opportunity to build public trust, but the industry must act before the public’s attention on food production wanes
The importance of transparency isn’t a new concept at Chop Steakhouse, but it’s certainly become amplified this year. Before the COVID-19 pandemic, Canadian consumers were already asking more questions about food production, something Marcel Blais, president of Chop Steakhouse, anticipates will become more common. “We’ve always had really strong practices on food and safety; we’re […] Read more
