Marketing Archives - Page 4 of 5

Four steps to direct marketing beef

News Roundup from the August 2015 issue of Canadian Cattlemen

By Michael Flood September 17, 2015

Most ranchers in Canada keep their attention focused on what they do best: breeding and raising healthy, high-quality cattle. The slaughtering, processing, and sale to end consumers are things they ordinarily leave to other people. Some ranchers, however, market a part of their beef output directly to consumers, cutting out the middlemen of the cattle […] Read more

AgriClear president David Moss (l) with Kevin Chanut director of Financial Services.

Beef Cattle, Livestock

AgriClear… cattle marketing on your terms

By Debbie Furber September 2, 2015

AgriClear received an enthusiastic welcome from Canadian and American buyers and sellers after it was launched in mid-June, according to company president David Moss. “We’ve had registrations, live listings, and lots of positive response,” he said. AgriClear is a platform for marketing cattle to anyone anywhere in Canada and the U.S. any time via your […] Read more

Features

The Saretsky family blazes new marketing trails

By Debbie Furber August 26, 2015

Hands down, there’s no business David Saretsky would rather be in than the beef business and there’s nobody in the beef business he admires more than his father, Tony. However, the dream of following in his father’s footsteps hasn’t blinded him to new opportunities as the family business, Cantriex Livestock International, evolves through changing times. […] Read more

Vesta plans to begin construction on a European-designed water treatment plant this fall putting him on schedule to open in the first quarter of 2016.

Features

New Alta. packer seeks Harmony by design

By Debbie Furber August 25, 2015

Rich Vesta’s pride in his family’s state-of-the-industry beef-processing plant is evident as he talks about the features that will make Harmony Beef a one-of-a-kind plant in North America. The modernized Rancher’s Beef facility located in a vast industrial area east of Balzac, Alta. is now loaded with the latest European technology to provide a safe, […] Read more

Ryan and Carolyn Copithorne of Jumping Pound, Alta.

Cow-Calf, Features

Ready to hire a marketing specialist for your calves?

Ryan Copithorne is betting you are.

By Debbie Furber August 20, 2015

A typical marketing plan for many cow-calf producers revolves around hoping to hit a run of good prices when they sell calves, yearlings and cull cows after preg-checking. If the stars don’t align to bring all of the variables together in their favour on sale day — weather conditions for roundup, trucking arrangements, market forces […] Read more

Beef Cattle, News Roundup

Sask. looking for beef research ‘centre of excellence’

News Roundup: National Beef Strategy sets targets for industry, and scientists track superbug genes to understand antibiotic resistance

By Canadian Cattlemen Staff March 3, 2015

Research Research shakeup proposed for Saskatchewan If Saskatchewan is going to meet its target of raising livestock receipts by 25 per cent it needs everyone pulling in the same direction. As a first step the steering committee set up by the province last April is recommending the creation of a centre of excellence to co-ordinate […] Read more

Holistic ranching

Planning ahead in the cattle business

By Don Campbell January 7, 2015

I am writing this article in mid-October. At this time all indications are that cattle prices will remain strong through the fall run. I sincerely hope this occurs. By the end of the year everyone will have had the opportunity to benefit from the stronger prices. This is the first step to rebuilding confidence in […] Read more

Straight from the hip

Lean in our approach

In a market where ground beef is highly popular, there are lessons to be learned

By Brenda Schoepp November 19, 2014

The beef industry in North America is changing rapidly. The invasive technology that introduced the concept of ground beef as a burger still holds the attention of the majority of consumers and the largest single slice of market share. Today, over 60 per cent of all beef sold in the U.S. is ground product. One […] Read more

Straight from the hip

“Buffalo” wings and the value of brand marketing

If we buy a tough steak at the grocery store — whom do we turn to?

By Brenda Schoepp October 24, 2014

Little did Teressa Bellissimo know that the night she poured hot sauce over leftover chicken wings in Buffalo New York, and served them with celery and blue cheese, that she had created a marketing sensation. The snack prepared for a bunch of hungry boys in 1964 became the cornerstone of the bar that still sells […] Read more

Features

Direct-marketed grass-fed beef fuelled their expansion

By Debbie Furber September 12, 2014

Building a beef farm from scratch takes a lot of grit during the best of times. Starting up in hard times calls for that and for confidence in the future. Richard and Kristy-layne Carr have plenty of both. Not bound by tradition, they went into business with 30 cows on a quarter of land near […] Read more

U.S. grains: Chicago wheat futures dip on global supply pressure; corn, soybeans fall

U.S. livestock: Cattle futures climb as U.S. herd remains small

Rain brings relief to parts of Alberta

Daily Network News

U.S. grains: Chicago wheat futures dip on global supply pressure; corn, soybeans fall

U.S. livestock: Cattle futures climb as U.S. herd remains small

Rain brings relief to parts of Alberta

Tag Archives Marketing

Four steps to direct marketing beef

AgriClear… cattle marketing on your terms

The Saretsky family blazes new marketing trails

New Alta. packer seeks Harmony by design

Ready to hire a marketing specialist for your calves?

Sask. looking for beef research ‘centre of excellence’

Planning ahead in the cattle business

Lean in our approach

“Buffalo” wings and the value of brand marketing

Direct-marketed grass-fed beef fuelled their expansion

Canadian Cattlemen Presents: Depth of Field

Blogs

Cows ain’t coal

AgCanadaTV

AGCanadaTV: In case you missed it; your national ag news recap for July 25, 2025

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