
Tag Archives sustainability

Research finds Canadians want to learn about agriculture
Public Trust: Study by the Canadian Centre for Food Integrity shows gaps in consumer understanding of modern agricultural practices
The general public’s lack of agricultural knowledge is more widespread than likely imagined, according to a 2019 study. The study by the Canadian Centre for Food Integrity (CCFI) found that 91 per cent of Canadians feel they know little, very little or nothing about modern agricultural practices. However, this research also shows that 60 per […] Read more

CCA Reports: A roadmap for the beef industry
From the March 2020 issue of Canadian Cattlemen
The Canadian Beef Advisors consist of elected leaders and staff representation of the seven national beef organizations responsible for policy, marketing, research and sustainability. They are a diverse group of experienced industry representatives who are responsible for advancing the National Beef Strategy with industry stakeholders, providing recommendations on future direction and reporting results against strategy […] Read more

Grains sector backed to develop export rejection insurance
Code of practice for 'sustainable' crops also in works
The organization representing Canada’s crops sector will get public funding to develop an insurance plan against the “unpredictability” of export customers. Federal Agriculture Minister Marie-Claude Bibeau, speaking Wednesday at the CropConnect conference in Winnipeg, announced over $430,000 for the Canada Grains Council to develop a pilot insurance product for grain exporters. Such an insurance plan […] Read more

Starbucks to add more plant-based food in latest green push
Chicago | Reuters — Starbucks Corp. aims to add more plant-based food and drinks to its menu as part of the company’s latest plan to become more environmentally friendly, CEO Kevin Johnson said on Tuesday, prompting a surge in shares of Beyond Meat Inc. Over the past year, with the rise of companies including Beyond […] Read more

Joining the conversation
While beef producers are on the front line of issues such as antibiotic use and greenhouse gases, their voices still aren’t being heard
Crystal Mackay was surprised to learn that a national event with beef on the menu didn’t have any beef producers at the table. Food Day Canada was created in 2003 to give Canadian beef a boost, and it’s now held annually on the first Saturday in August. Chefs across the country from small restaurants to […] Read more

Leader in agricultural education recognized by United Nations
Public Trust: News Roundup from the December 2019 issue of Canadian Cattlemen
For Lindsey Verhaeghe, educating youth about agriculture is critical as the divide between the industry and the general public grows. Her commitment to teaching young people about agriculture through interactive games was recently recognized with a prestigious award from the United Nations. Verhaeghe was one of 10 recipients of the United Nations Global Compact 2019 […] Read more

McDonald’s names Flagship Farmer, celebrates commitment to Canadian beef
First-ever recipient recognized for innovative ranching practices
On Dec. 10, McDonald’s Canada announced Stephen Hughes of Chinook Ranch as its first-ever Canadian representative for the company’s Flagship Farmer Program. Hughes was selected for his long-term commitment to innovative ranching practices, including year-round, rotational grazing techniques. As McDonald’s Canada’s Flagship Farmer, Hughes will inspire and inform fellow ranchers, share his experiences, showcase the […] Read more

McDonald’s reiterates beef support during Beyond Meat test-drive
The world’s biggest burger chain has aimed to reassure Canadian beef producers that its trial run of a plant-based burger doesn’t mark a retreat from the company’s primary protein. McDonald’s CEO John Betts, in a statement issued Friday directly to “our valued partners in the beef industry,” said he wants beef producers “to hear from […] Read more

Farming insects may solve one problem, create others
Rome | Thomson Reuters Foundation — Insects have great potential as an alternative source of protein, but further research is urgently needed before mass production begins in order to avoid environmental disaster, Swedish researchers warned Monday. There is currently an “overwhelming lack of knowledge” on basic questions such as suitable species, their housing and feed […] Read more

Casting a wider net
Straight from the hip with Brenda Schoepp
In the beef industries’ quest to align with “sustainable” I would question from a health and wellness perspective if delivering sustainable through a hamburger is considered socially responsible. Are we leading children towards obesity and a heavy reliance on carbohydrates through the promotion of fast food? Is the beef industry defying the consumers’ fear of […] Read more