(Dave Bedard photo)

Guenther: McDonald’s sustainability goals to reach beyond beef

Farmers who want to keep supplying the world’s biggest quick-service restaurant chains can expect more scrutiny of their methods going forward. That’s because the chains’ customers appear to be looking for more sustainably-produced food — so companies such as McDonald’s in turn are looking for third-party verification to prove the ingredients they source make the […] Read more

(Photo courtesy Canola Council of Canada)

Federal funding pledged for crop market development work

Canadian crop commodity groups getting federal AgriMarketing funding plan to put the money to work over five years — not just in salesmanship, but in developing their crops’ story for potential customers. Federal Agriculture Minister Gerry Ritz made two five-year funding announcements during the CropSphere 2015 conference Tuesday and Wednesday in Saskatoon: over $3.3 million […] Read more


cattle in a feedlot

Sustainability is in sight

The world agrees on a definition

As we look ahead to 2015 I imagine most of you are anticipating, or hoping, for a repeat of 2014. We can’t always see what lies ahead, but in at least one small aspect I’m pretty confident that you are going to hear the word sustainability crop up in conversations a lot more in the […] Read more



Still a long way to go

A number of recent agriculture publications has questioned whether or not we are approaching the biological limit of individual animal production. The big question: How might this influence long-term sustainability of the cattle business? To think our industry might be approaching biological limits to how fast a feedlot steer grows, how efficiently it converts feed […] Read more

Three people sitting at a table for a conference.

Verified sustainability is coming

This is more than a buzzword today


Sustainability is one of the 10 most used business words today, elevating it to buzzword status of “green” and “eco-friendly.” It has also reached the point where cattle producers can no longer ignore it, even if they still don’t know what it means. In February at the Manitoba Beef Producers annual meeting McDonald’s Canada’s manager […] Read more


Issues for 2014

Issues for 2014

The severe winter weather across most of the country forced many producers to find innovative ways to dig out themselves and their equipment in order to tend to their livestock. Abnormally cold weather, extreme wind chill, snow accumulations and in some parts, ice and power outages, certainly posed a challenge but producers understand their responsibility […] Read more