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Tag Archives Verified Beef Production

The funding will aid in a number of VBP+ activities.
News, News Roundup

Verified Beef Production Plus receives funding to support program advancement

VBP+: News Roundup from the August 2019 issue of Canadian Cattlemen

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The Canadian Agriculture Partnership Agri-Assurance program has allocated $602,250 to the Verified Beef Production Plus (VBP+) program. The funding will support several VBP+ activities, including: Modifying the training platform to meet educational demands by producers. Increasing the database capacity and functionality by automating processes where practical and ensuring growing demand is met while adding value […] Read more
cattle herd
Beef Cattle, Nutrition

“If You Talk the Talk, You Gotta Walk the Walk”

Nutrition with John McKinnon

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My August column focused on alternatives to current growth promoting technology. My general conclusion was that while there are alternatives on the market, they fail to achieve the same beneficial production responses as seen with implants, ionophores and prudent use of antibiotics. While I applaud and encourage continued research into new/alternative technology to promote production […] Read more
"To me as a producer, the value of all this is about maintaining and hopefully increasing market share." – Les Johnston
Beef Cattle, Features

VBP helps keep beef in the game

No one has to participate in the verified beef program, but consumers and the food industry are starting to call the shots

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Les Johnston figures if he wants to continue to sell beef, and hopefully tap into top or higher-value markets, he needs to be able to show buyers as well as consumers he is doing a good job. The southern Saskatchewan rancher is a believer in the Canadian Verified Beef Production (VBP) program. He was doing […] Read more
rancher on a horse cattle in background
CCA reports, Livestock, News

CCA Report: Reasons for optimism

From the August 2016 issue of Canadian Cattlemen

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If there was ever a time for optimism in the beef industry, it would have to be now. Positive developments in market access over the summer months are of practical as well as symbolic importance. Fully restored access to Mexico and the resumption of trade to Taiwan are important as every gain in market access supports […] Read more
Producer Bob Lowe says the Canadian beef industry needs to get behind producing verified sustainable beef.
Beef Cattle, Features, Livestock

Sustainable beef is within our grasp

McDonald’s Restaurant project set the tone for Canadian beef industry

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Alberta cattleman Bob Lowe didn’t have to do any management back flips on his ranch to produce cattle that under a recently completed pilot project qualify as “verifiable sustainable beef.” He has always aimed to apply sound production and environmental practices with his 500-head commercial cow-calf operation and 7,000-head-capacity southern Alberta feedlot. He and family […] Read more
lab research person
Beef Cattle, Comment

Comment: Get ready for antimicrobial resistance

The feds have a plan, but there's no quick fixes to AMR

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AMR or antimicrobial resistance; the term certainly isn’t new, but it’s likely you will be hearing more about it now that Ottawa has released its Federal Action Plan on Antimicrobial Resistance and Use. Canada is also working toward endorsing a Global Action Plan by the World Health Assembly. In essence the federal government has started […] Read more
cattle in a feedlot
Beef Cattle, Comment

Sustainability is in sight

The world agrees on a definition

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As we look ahead to 2015 I imagine most of you are anticipating, or hoping, for a repeat of 2014. We can’t always see what lies ahead, but in at least one small aspect I’m pretty confident that you are going to hear the word sustainability crop up in conversations a lot more in the […] Read more
Can cattle be “fattened up” on pasture without grain supplementation?
News Roundup

Can cattle be “fattened up” on pasture without grain supplementation?

News Roundup: Virtual on-farm necropsy, VBP animal care module progresses, and calls to suspend COOL

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Forage Can I do that on grass? By Jack Kyle, Ontario forage specialist With increased interest in grass-fed beef, people ask if it is possible to fatten cattle on pasture without grain supplementation. The answer is yes, with a few conditions. When grass finishing animals remember that the market is generally not looking for as […] Read more

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