VIDEO: A strategic approach to risk on the ranch

VIDEO: A strategic approach to risk on the ranch

Depth of Field with Kelly Sidoryk

Given the increase in the value of livestock and the market volatility, we need to cover our risks. First, I think we should consider our risk tolerance level. An investment advisor can present tools for assessing risk tolerance. On many farms and ranches, complete alignment on risk tolerance is unlikely. Ages, personality styles and life […] Read more

Representatives from Canada Beef in Japan alongside Alberta Premier Danielle Smith (centre).

Canada Beef keeps its foot on the gas with market development

Keeping up with Canada Beef: From the June 2025 issue of Canadian Cattlemen

With the recent Canadian election now behind us and trade discussions set to resume between Canada and the U.S., Canada Beef remains focused on its mandate: to continually respond to the needs of our stakeholders by promoting Canadian beef, enhancing consumer awareness, driving consumption and identifying new market opportunities worldwide. More than ever, generic marketing […] Read more