A recent survey commissioned by Canada Beef found that while Canadian beef is still strong on restaurant menus, there are opportunities to better promote it.

Canada Beef Market Intelligence Update: Restaurant menu survey suggests focusing on benefits of Canadian beef

A recent survey commissioned by Canada Beef of Canadian restaurant menus confirmed that Canadian beef remains strong in many categories, and pinpointed new opportunities to better promote it to restaurant diners. Researchers randomly selected 100 menus from restaurant websites between February 16 and March 8, 2021. The menu selection provided a good representation of different […] Read more

CME October 2021 feeder cattle (candlesticks) with Bollinger (20,2) bands. (Barchart)

Klassen: Feeder market percolating higher

Weakness in feeder futures seen as temporary hiccup

Compared to last week, western Canadian yearling prices were $1-$4 higher on average; calves were steady to $2 higher. Limited volume of calves under 600 lbs. made the market hard to define; however, strong demand was surfacing across all weight categories. The weaker Canadian dollar, along with stronger live cattle futures, set a positive tone. […] Read more


Canadian Beef in Marae supermarket, one of the emerging high-end supermarkets in Hong Kong market.

Canada Beef Market Intelligence Update: Beef imports up in China, down in Hong Kong

China’s economic growth in the first quarter of 2021 hit a record 18.3 per cent, and that economic growth has translated into more beef imports.  As of March, China imported 623,947 MT of beef with a growth rate of 20 per cent year-over-year. Canadian beef import volumes grew 143 per cent compared with the same period last year, reaching […] Read more

(Photo courtesy Canada Beef Inc.)

Klassen: Feeder market heating up

Volumes thin with auction barns in holiday mode

Compared to last week, western Canadian yearling steers traded $3-$4 higher while yearling heifers were steady to $2 higher. Mid-weight calves or young yearlings from 600 to 800 lbs. were $3-$5 higher on average. Calves under 600 lbs. were relatively unchanged. Favourable rains across the Prairies have enhanced crop prospects for barley and wheat. April […] Read more


(Photo courtesy Canada Beef Inc.)

Klassen: Feeder market in consolidation mode

Feeder values in West showing premium over U.S.

Compared to last week, western Canadian feeder cattle prices were quite variable depending on the weight category. Replacement cattle weighing over 800 lbs. were steady to $4 lower while feeders weighing 700-800 lbs. traded steady to $4 higher on average. Feeder cattle under 600 lbs. were unchanged from seven days earlier. The fed cattle market […] Read more

(Photo courtesy Canada Beef Inc.)

Fed cattle finding profitable territory

The Markets with Deb McMillin, from the June 2021 issue of Canadian Cattlemen

Fed cattle After over a year of losses, feedlots are beginning to see fed cattle marketed back in profitable territory. Fed cattle prices have strengthened over the past month. Seasonal price improvement, tighter numbers, excellent export demand and strong cut-out values have led to an increase of over $10/ cwt over the past four weeks. […] Read more


Simmental cattle on pasture.

Canadian Simmental Association convention moves online

The Canadian Simmental Association (CSA) along with the Manitoba Simmental Association (MSA) have decided to postpone the CSA convention until 2022 as we respect the current Covid-19 situation and resulting regulations in that province.  The CSA will instead hold its 2021 Annual General Meeting via a Zoom electronic format on Saturday July 24th with further information […] Read more

Jourdyn Sammons

Moving towards a career with purpose

Young Leader Spotlight: Discovering an interest in range management has broadened Jourdyn Sammons' educational opportunities

When Jourdyn Sammons joined the University of Saskatchewan’s Range Team in her third year of undergraduate studies, it led to an exciting field of study that’s positively shaped her educational experience.  “We talk about varying topics like ecology and grazing practices and multiple-use relationships, like how people can utilize rangeland for its facilities,” says Sammons, who grew up on a cow-calf and grain farm near Gleichen, Alta.   “The […] Read more


(Photo courtesy Canada Beef Inc.)

Klassen: Feeder market remains firm

Canada's feeder exports down off year-ago levels

Compared to last week, western Canadian feeder cattle prices were steady to $2 higher on average. Strength was noted in the mid-weight categories as lighter calves and yearlings (900 pounds-plus) were relatively unchanged. Major feedlots were dominant buyers, with little demand surfacing for grassers. Feeding margins are in positive territory and recent rains have enhance […] Read more