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Luing cattle in Scotland.

News, Purely Purebred

Checking out beef cattle operations in the U.K.

Purely Purebred with Mike Millar: News about you from the December 2019 issue of Canadian Cattlemen

By
Mike goes to Scotland Attending the Royal Highland Show in Edinburgh, Scotland, was an opportunity to observe cattle and beef programs unique to the United Kingdom. Cattle tend to be taller, well-muscled with less marbling than Canadian cattle. But that’s to be expected as they compete against cattle in the EU. Many heifers calve as […] Read more
Strong demand has made beef the protein of choice for most American consumers.
Markets, News, Prime cuts

Rising tide raises all boats

Prime Cuts with Steve Kay

By
The old saying that a rising tide raises all boats is especially apt in the U.S. beef industry right now. Stronger than expected domestic beef demand has raised cash live cattle prices above their levels of the week of Tyson Foods’ Holcomb, Kansas, fire on August 9. Live prices, based on USDA’s five-area region, averaged […] Read more
The CCA wishes producers from coast to coast a safe and happy holiday season.
CCA reports, News

CCA Reports: Building capacity within Canada and re-establishing exports

From the December 2019 issue of Canadian Cattlemen

By
The past month has been extremely active for the Canadian Cattlemen’s Association (CCA). On the foreign trade front, the CCA was extremely pleased with the resumption of trade with China in late November. Following discovery of fraudulent pork export certificates on June 25, 2019, Canadian exports of meat were halted. Since June, CCA has been […] Read more
News, Newsmakers

Peck steps into CCA public engagement position

NewsMakers from the December 2019 issue of Canadian Cattlemen

By
Jill Harvie has left the public and stakeholder engagement manager position at Canadian Cattlemen’s Association to focus on ranching, effective November 1. Harvie managed efforts to address consumer perceptions and questions about beef production. Amie Peck has since stepped into the role. Peck has been working as a stakeholder engagement specialist with the association since […] Read more
Lindsey Verhaeghe.
News, News Roundup

Leader in agricultural education recognized by United Nations

Public Trust: News Roundup from the December 2019 issue of Canadian Cattlemen

By
For Lindsey Verhaeghe, educating youth about agriculture is critical as the divide between the industry and the general public grows. Her commitment to teaching young people about agriculture through interactive games was recently recognized with a prestigious award from the United Nations. Verhaeghe was one of 10 recipients of the United Nations Global Compact 2019 […] Read more
News, News Roundup

Project to boost seedstock production in Newfoundland and Labrador

Research: News Roundup from the December 2019 issue of Canadian Cattlemen

By
Over the last three years, Newfoundland and Labrador has aimed to expand the availability of local breeding stock through a demonstration project. Most beef consumed in Newfoundland and Labrador comes from other Canadian provinces, with approximately 13.8 million kilograms imported in 2018. In comparison, Newfoundland and Labrador beef producers reported sales of approximately 100,000 kilograms, […] Read more
Stephen Hughes on his Longview ranch while filming a McDonald’s commercial about beef sustainability.
News

McDonald’s names Flagship Farmer, celebrates commitment to Canadian beef

First-ever recipient recognized for innovative ranching practices

By ,
On Dec. 10, McDonald’s Canada announced Stephen Hughes of Chinook Ranch as its first-ever Canadian representative for the company’s Flagship Farmer Program. Hughes was selected for his long-term commitment to innovative ranching practices, including year-round, rotational grazing techniques. As McDonald’s Canada’s Flagship Farmer, Hughes will inspire and inform fellow ranchers, share his experiences, showcase the […] Read more
Each year Cattle Trail gives Stampede-goers a chance to see live cattle close-up.
Beef Cattle, Features, News

Meeting consumers on the Cattle Trail

The Calgary Stampede’s Cattle Trail is a case study into the value of face-to-face interactions between beef producers and consumers

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For many visitors to the Calgary Stampede, a trip to the barns is the only interaction they ever have with livestock. This lends greater importance to the UFA Cattle Trail, an interactive exhibit about beef production. Set up each year in the Calgary Stampede’s Nutrien Western Event Centre, the Cattle Trail shares the story of […] Read more
Species at Risk Partnerships get thumbs up from Saskatchewan participants
News, News Roundup

Species at Risk Partnerships get thumbs up from Saskatchewan participants

Environment: News Roundup from the December 2019 issue of Canadian Cattlemen

By
As the Species at Risk Partnerships on Agricultural Lands (SARPAL) program draws to a close, interviews with participating producers are revealing tremendous support for the initiative. SARPAL is a voluntary, producer-driven program that conserves wildlife habitat in several provinces and is delivered by local organizations. The program, funded by Environment and Climate Change Canada, is […] Read more
From left to right: Hugh Vandersteen, Jeff Smith and James Bekkering of Deer Creek Livestock Co.
Beef Cattle, News

Deer Creek Livestock honoured with Alberta Beef Environmental Stewardship Award

By
Alberta Beef Producers (ABP) recently presented Deer Creek Livestock Co. with the 2020 Environmental Stewardship Award at the ABP Annual General Meeting. Each year, ABP recognizes a cattle operation that demonstrates leadership in environmental stewardship – one that contributes to the land while improving productivity and profitability. Since the 1900s, cattle ranching has been part […] Read more

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