(Canada Beef Inc. photo)

Five-year beef plan seeks boosts in demand, efficiency

A new strategy from national and provincial cattle producer and beef marketing agencies has set five-year percentage benchmarks for the industry’s productivity, added value and cost-effectiveness. Canada’s beef sector groups on Wednesday formally released their National Beef Strategy, a guiding document for “how the organizations can work together to best position the Canadian beef industry […] Read more

SIAL's multi-country meat display in Paris suggests other beef-producing nations aren't set to roll over and let Canadian beef sweep the continent.

The view from Europe on free trade with Canada

Beef exporters will need to be patient before cashing in on new EU opportunities

The prospect of a major increase in Canadian beef exports into the European Union, following the recent ending of negotiations for the EU-Canada free trade agreement, hung over this year’s SIAL food fair in Paris as a significant trading change, although one that is very much lodged in the “business pending” tray. For seasoned Canadian beef exporters, such […] Read more


Working for the beef industry

Canadian beef industry is fortunate to have strong leaders, skilled people behind the scenes

It’s just over 10 years ago that Canada then the U.S. discovered their first homegrown BSE cases. The North American industry has largely put BSE behind it. But the huge cost to the industry is a reminder how economically devastating an animal disease can be. Then there’s the emotional cost of producers being forced out […] Read more

When will cow-calf producers stop shrinking?

When will cow-calf producers stop shrinking?

No sign of a turnaround yet

What will it take for cow-calf producers to start expanding the herd? That was the question that kept popping into my head as I read through the recently released 2013-14 results report of the Canadian Cattlemen Market Development Council. If that name doesn’t ring a bell, I’m not surprised. It isn’t well known outside of […] Read more


COOL’s legal turn

COOL’s legal turn

The U.S. is ruled by laws and regulations. But the latter are often what have the most impact on businesses. That’s what happened with country-of-origin labelling. It’s also as difficult to overturn a regulation as it is to rescind a law. That’s why it’s remarkable that nine North American meat and livestock organizations, including the […] Read more

raw beef steak

Exports are up again

Up but still nowhere near pre-2003 levels

Trade was much in the headlines last month starting with Agriculture Minister Gerry Ritz leading a trade mission to South Korea and Japan to follow up on the March signing of the Canada-Korea free trade agreement (FTA) and stoke the fires of a hoped-for agreement with Japan. Canada Beef Inc. tied into the same news […] Read more