Television Report on cattle
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Bridging the rural-urban media divide

I’ve had a couple of conversations with producers recently about criticism of the beef industry in urban media and public perceptions of beef production. I’m also on a virtual ag media panel for the Advancing Women in Ag conference slated for Nov. 24 to 25, and one of the questions we were asked to cover […] Read more





Beef cattle feeding in Ontario. (DebraLee Wiseberg/iStock/Getty Images)

COVID-19 strains already-battered Ontario beef industry

Limited processing capacity remains financial challenge for province's feedlot sector, despite recent increase in retail demand

Ontario’s beef industry was already in the midst of an economic crisis, but COVID-19 is worsening the financial toll on the province’s cattle feeders. Due to extremely limited processing plant capacity, an uncompetitive market and disruptions to trade and market access, Ontario’s beef industry was losing an average of more than $2 million per week […] Read more

The CCA wishes producers from coast to coast a safe and happy holiday season.

CCA Reports: Building capacity within Canada and re-establishing exports

From the December 2019 issue of Canadian Cattlemen

The past month has been extremely active for the Canadian Cattlemen’s Association (CCA). On the foreign trade front, the CCA was extremely pleased with the resumption of trade with China in late November. Following discovery of fraudulent pork export certificates on June 25, 2019, Canadian exports of meat were halted. Since June, CCA has been […] Read more