Millennials eye the meat case

Millennials eye the meat case

Prime Cuts from the September 2015 issue of Canadian Cattlemen

Consider these numbers. The millennial generation in the U.S., those born between 1980 and 2000, are 80 million strong. By 2020, spending power of older millennial parents will hit US$1.4 trillion a year. The numbers for Canada are much smaller but equally important. This is the generation that must be the North American beef industry’s […] Read more


(PortMetroVancouver.com)

Dawson: Ag exporters applaud historic TPP deal

Export-oriented Canadian farmers are giving the Trans-Pacific Partnership (TPP) agreement reached in Atlanta on Monday two thumbs up. The deal, which remains to be debated in Canada’s House of Commons and could take more than a year to be ratified by all 12 member countries, will see tariffs on Canadian products in those markets eliminated […] Read more

(Tkeban Jahannes photo courtesy AtlantaGa.gov via Flickr)

Producer groups lobby for TPP deal in Atlanta

Several Canadian grain and livestock commodity groups have representatives in Atlanta this week pressing for federal negotiators to keep Canada in play on the Trans-Pacific Partnership. Trade ministers from the 12 TPP countries — also including the U.S., Mexico, Japan, Australia, New Zealand, Chile, Peru, Vietnam, Malaysia, Singapore and Brunei Darussalam — are meeting in […] Read more


cattleman on a horse

CCA Report: North American producers stand firm on COOL

From the September 2015 issue of Canadian Cattlemen

The Canadian Cattlemen’s Association (CCA) held a busy and productive semi-annual meeting in Winnipeg, Man. in August. Much of the discussion and debate around the board table focused on addressing factors that may be preventing some producers from expanding their herds to take advantage of current market opportunities. While drought and extreme dry conditions remain […] Read more

Prepping for the politicians

Prepping for the politicians

A few notes from the CCA’s semi-annual meeting

Late last month the Canadian Cattlemen’s Association published a political wish list on behalf of the beef industry for candidates running in the federal election. You can find it on the CCA website. The week before that document came out I had a chance to hear some of the background discussions that went into setting […] Read more


(Dave Bedard photo)

McDonald’s investor wants it to cut antibiotics in all meats

Los Angeles | Reuters –– A McDonald’s Corp. shareholder group is renewing its call for the fast-food chain to stop buying any meat from animals raised with antibiotics vital to fighting human infections. The move from the Congregation of Benedictine Sisters of Boerne, Texas, comes amid growing concern from public health experts that the overuse […] Read more

Four steps to direct marketing beef

Four steps to direct marketing beef

News Roundup from the August 2015 issue of Canadian Cattlemen

Most ranchers in Canada keep their attention focused on what they do best: breeding and raising healthy, high-quality cattle. The slaughtering, processing, and sale to end consumers are things they ordinarily leave to other people. Some ranchers, however, market a part of their beef output directly to consumers, cutting out the middlemen of the cattle […] Read more


Doug Sawyer in a pasture with cattle

Animal care lives here

Driving down the road to the family’s old homestead established in 1903 near Pine Lake, Alta., Doug Sawyer stops to look at the corrals he helped design and build when he was a kid. “We thought about the ways animals move and how to make it work for us by rounding out corners and letting […] Read more