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Six steps to better consumer conversations
General

Six steps to better consumer conversations

The science is worth learning. Gaining knowledge about why consumers behave the way they do and make the decisions they do is essential to building constructive, forward-thinking dialogue, engaging in artful and “value-added” arguments, and educating and influencing your audience. One way to gain insight into how the human brain processes information is by exploring[...]
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Enright Cattle Company ships 95 per cent of their beef to high-end restaurants in Toronto, Ottawa, Kingston and smaller locations in southern Ontario.
Features, Livestock

Direct marketing is their path to full-time farming

Marketing: Enright Cattle Company is meeting the challenges of building their brand and informing their customers

By
When consumers recognize your brand, it’s a sure sign that you’re doing something right. At restaurants across southern Ontario, to see the name of one particular beef operation on the menu is a testament to the hard work of Kara and Darold Enright. “Something that we are always trying to promote to the consumers is[...]
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If the 4.0 future is consumer-centralized, then what does the future of beef look like?
Comment/Columns, Straight from the hip

Beef economy 4.0

Straight from the hip with Brenda Schoepp

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As we enter the fourth industrialized economy, known as 4.0, we must consider the role of the beef industry in the big picture. This includes asking the question of where beef sits with regard to the elements of 4.0, which are robotics, artificial intelligence, nano-technology, genomics, bioscience and the complexity of full digitalization and cyber[...]
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When Canadian attitudes toward the food supply are tracked, 46 per cent are concerned about drug residues in meat.
News, Vet advice

Public trust is a ticket forward for the food industry

Vet Advice with Dr. Ron Clarke

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The economic, social and political environment around agriculture has changed. The public, particularly consumers, have influenced the landscape of food production in ways never before recognized. The closer an industry sector’s shift is toward the supermarket meat counter and grocery shelves, the more advanced is the call toward public reckoning about matters involving the food[...]
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The meat industry can maintain its current momentum by addressing various population groups’ increasingly different approaches to meat.
Markets, Prime cuts

Changing consumer trends

Prime Cuts with Steve Kay

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ALL wealth to the North American beef industry comes from consumers. So it’s critically important for the industry to closely track what consumers are doing, thinking and wanting. Americans’ food needs and wishes are changing significantly, and the U.S. meat industry needs to understand new trends to continue to deliver what consumers want. The same[...]
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(iStock photo)
Dairy Cattle, Livestock

Talk to family, friends about farming

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This holiday season Melodie Chan wants producers to avoid what she calls the “spiral of silence,” which can happen around the dinner table, over beers or even in the gentle lull between turkey and pie if farmers don’t speak up when they hear misinformation about agriculture. “What are we afraid of?” asked Chan, speaking at[...]
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Comment/Columns, Straight from the hip

Statement of claim

Straight from the hip with Brenda Schoepp

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The oil and gas industry in Canada should be taking note of the potential change in fossil fuel use in the future. China has just announced its proposal to ban the production and sale of fossil fuel in the near future. The country produces and sells 28 million cars annually and is a major market[...]
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Seeing grocery shelves refill has reassured most consumers so far.
Vet advice

Food label confusion often a dupe

Vet Advice with Dr. Ron Clarke

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[Updated: Sept. 14, 2017] – Success in the “business of food” is subject to telling our story consistent with fact and reality. The legitimate process of marketing food means everyone from the ranch, through processing, then on to the burger stand and supermarket meat counter depends on using the same language. Veterinarians, as professionals trusted[...]
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On the global front, a recent survey looked at the growing push-back from consumers on producing animal proteins using hormones.
Beef Cattle, Comment/Columns, Straight from the hip

The interrelationship in animal protein

Straight from the hip with Brenda Schoepp

By
Consumers around the world are making their needs very clear when it comes to animal protein. The Nielsen Global Health and Ingredient Sentiment Survey (2016) revealed what folks do not want in food. Surprisingly, the respondent results were consistently universal. Respondents were overwhelmingly concerned and did not want hormones or antibiotics in food in North[...]
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Canadian Cattlemen Presents: Depth of Field

Glacier Farmmedia Podcast

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AGCanadaTV: In case you missed it; your national ag news recap for July 11, 2025

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