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Dylan and Colleen Biggs of TK Ranch.
Beef Cattle, Features

Determination the crucial ingredient to TK Ranch’s success

This Alberta ranch has seen its share of tough times but the Biggs family keeps moving forward

By
The challenges and hardships encountered by the pioneers in the short grass prairie of central Alberta are difficult for us in modern day agriculture to fathom. But the direct marketing storyline for Dylan and Colleen Biggs of TK Ranch near Coronation, Alta., has distinct parallels. Overcoming adversity, challenges beyond one’s control and constant change are […] Read more
Canfax celebrates golden anniversary
News, News Roundup

Canfax celebrates golden anniversary

Marketing: News Roundup from the September 2019 issue of Canadian Cattlemen

By
Canfax reached a major milestone this year, marking 50 years of analyzing markets and trends in the North American beef industry. Today Canfax is a division of the Canadian Cattlemen’s Association, served by a team of four livestock market specialists and two people in its research division. But, as Lee Hart writes, it started simply, […] Read more
Left to right: Alyson, Jordan, Kelty and Alex McKay.
Beef Cattle, Features

Transparency and trust key to on-farm retail

The McKay brothers have leveraged years of direct-marketing experience into an expanding family business

By
Direct marketing has always been part of brothers Jordan and Alex McKay’s business model. As kids, they sold strawberries from their mother Marlene’s u-pick strawberry fields. They clearly took those early lessons to heart. Today they run an impressive direct-marketing operation near Port Perry, Ont., and were named Canada’s Outstanding Young Farmers in 2018. The […] Read more
Enright Cattle Company ships 95 per cent of their beef to high-end restaurants in Toronto, Ottawa, Kingston and smaller locations in southern Ontario.
Features, Livestock

Direct marketing is their path to full-time farming

Marketing: Enright Cattle Company is meeting the challenges of building their brand and informing their customers

By
When consumers recognize your brand, it’s a sure sign that you’re doing something right. At restaurants across southern Ontario, to see the name of one particular beef operation on the menu is a testament to the hard work of Kara and Darold Enright. “Something that we are always trying to promote to the consumers is […] Read more
There’s little doubt consumers have access to more information — and more channels to express themselves — than ever before.
News

Future of beef revisited — consumer issues and demand

Consumers have more opportunities to express their opinion about the food they buy and eat

By
After four decades of engaging consumers and integrating producers, I still ponder. The sensitivity between consumers and beef producers is increasing, but the sensitivity may not always be on the same tracks. Consumers register their opinion at the checkout counter through product selection and validate their expressed opinions by how they shop and how much […] Read more
The meat industry can maintain its current momentum by addressing various population groups’ increasingly different approaches to meat.
Markets, Prime cuts

Changing consumer trends

Prime Cuts with Steve Kay

By
ALL wealth to the North American beef industry comes from consumers. So it’s critically important for the industry to closely track what consumers are doing, thinking and wanting. Americans’ food needs and wishes are changing significantly, and the U.S. meat industry needs to understand new trends to continue to deliver what consumers want. The same […] Read more
cattle swath grazing
Beef Cattle, News, News Roundup

$2.50 national check-off on track for 2018

Policy: News Roundup from the January 2018 issue of Canadian Cattlemen

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Most Canadian beef producers will be kicking in another $1.50 per marketed head to the Canadian Beef Cattle Check-Off starting at some point in 2018, with the long overdue increase in funds being used to further marketing and research efforts for the industry. The national check-off, which hasn’t changed in about 20 years, will increase […] Read more
Brothers Tony and Joe Perlich (above) stand beside the first scale they used as they were about to open their livestock auction service near Lethbridge in August 1967.
Features, Livestock, Markets

Perlich Auction is 50 years young

Selling livestock is their business, but five decades later their success is built on a foundation of well-taught human values, a passion for the industry and respect for proper animal care

By
When the second generation to own and manage Perlich Bros. Auction took over the reigns of a well-established southern Alberta livestock auction service their timing couldn’t have been much worse. A few months after buying the business from their aunt in late 2002, BSE hit Alberta and the world livestock industry, recalls Maureen Perlich, who […] Read more

Canadian Cattlemen Presents: Depth of Field

Glacier Farmmedia Podcast

AgCanadaTV

AGCanadaTV: In case you missed it; your national ag news recap for July 25, 2025

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