Beyond the burger, how is the beef industry going to embrace the consumer in their community?

Casting a wider net

Straight from the hip with Brenda Schoepp

In the beef industries’ quest to align with “sustainable” I would question from a health and wellness perspective if delivering sustainable through a hamburger is considered socially responsible. Are we leading children towards obesity and a heavy reliance on carbohydrates through the promotion of fast food? Is the beef industry defying the consumers’ fear of […] Read more

Steve Eby: “If I could tell the public one thing, it’s that we take transport very seriously.”

Cross Canada cattle transport — the journey and the destination count

Livestock transport is one subject for discussion at the Canadian Beef Industry Conference next week

With hundreds of thousands of beef cattle being transported across Canada each year, welfare during transport is a hot topic among producers, scientists, and society. Discussions around potential regulation changes regarding the amount of time cattle are on a truck, and how many hours cattle are transported without feed and water, have people all along […] Read more


Marfrig is the second-largest beef processor in South America behind JBS

Brazil’s North American push into the beef market

Prime Cuts with Steve Kay

No one in the early 2000s could possibly have imagined that Brazil’s two largest beef companies would eventually own or control two of the U.S.’s four largest companies. Yet that is about to occur when Marfrig Global Foods completes its U.S. $969 million acquisition of 51 per cent of National Beef Packing. The latter is […] Read more

Beef Watch: Canadian cattle herd remains steady, demand keeps prices firm

Beef Watch: Canadian cattle herd remains steady, demand keeps prices firm

Prepared by the staff of Canfax and Canfax Research Services, divisions of the Canadian Cattlemen’s Association

The Canadian cattle herd continued to be steady, but reduced feeder exports in 2017 was supportive to domestic beef production. Strong demand, especially from the global market, kept beef and cattle prices firm despite increased production. While the cattle market continued to be strong at the beginning of 2018, larger on-feed inventories and increasing feed […] Read more


The meat industry can maintain its current momentum by addressing various population groups’ increasingly different approaches to meat.

Changing consumer trends

Prime Cuts with Steve Kay

ALL wealth to the North American beef industry comes from consumers. So it’s critically important for the industry to closely track what consumers are doing, thinking and wanting. Americans’ food needs and wishes are changing significantly, and the U.S. meat industry needs to understand new trends to continue to deliver what consumers want. The same […] Read more

Are consumers ready for non-meat burger lookalikes such as this, “Impossible Burger?"

Ditching the red meat diet

Straight from the hip with Brenda Schoepp

Changing social dynamics are pressuring food, retail and research companies to offer plant- or cellular-based non-meats. Driving the consumption is a host of beliefs: Cows are bad for the environment, red meat is unhealthy, big food companies cannot be trusted (based on the concerns of animal welfare) and finally, folks are simply curious as to […] Read more


Panelists Mike Buis, Mike von Massow, Jarius Maus, Joe Hill and Tammi  Ribey discuss the challenges Ontario beef producers face in 2018.

Stabilizing Ontario’s beef cattle industry

Five opinions heard at the Grey-Bruce Beef Day

If every producer put into practice two or three new ideas from the conferences they attend, the entire industry could benefit, according to Dr. Tammi Ribey. “The beef industry is us — everyone can do something,” she said. “If we all do a little something, collectively it should help.” Ribey is a veterinarian with a […] Read more

History: One Man’s Opinion

Reprinted from the January 1951
 issue of Canadian Cattlemen

By Richard I Needham Originally published in the Jan. 24, 1951 Calgary Herald It’s beginning to look as though the British will have to become vegetarians. Their meat ration is now at an all-time low — lower than it was during the German submarine blockade of World War Two — and it’s likely to go […] Read more


Comment: An opportunity for youth

It’s not often you hear from a pulse processor when you go to a cattle convention, but Murad Al-Katib isn’t any pulse processor. Starting with one pulse processing facility in Saskatchewan he has built AGT Foods today into an operation with plants in Canada, the U.S., Turkey, Australia, China and South Africa and more than […] Read more

Lower cattle prices are coming

Lower cattle prices are coming

Prime Cuts with Steve Kay

Cattle feeders in Canada and the U.S. enjoyed a much more profitable 2017 than expected, in large part due to strong beef demand in North America and globally. They will again rely on strong demand and no disruption to the NAFTA provisions for beef and cattle trade because U.S. slaughter levels and beef production will […] Read more