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The newly unveiled Canadian sustainable beef logo.
News, News Roundup

Canadian sustainable beef logo now available

Marketing: News Roundup from the Oct. 22 issue of Canadian Cattlemen

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A new logo will help Canadian consumers identify a beef product produced under certified sustainable standards. The Canadian Roundtable for Sustainable Beef (CRSB) officially launched its certification marks and the accompanying Communications, Claims and Labelling Guide on September 20 at its annual general meeting in Calgary. The marks and claims will be used in the […] Read more
Food consumers increasingly want to know how their food is produced, how animals are cared for, and want guarantees that beef is safe and has been produced in a sustainable way.
Beef Cattle, News, Prime cuts

Tyson leads transparency push on beef production

Prime Cuts with Steve Kay

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Consumers in the U.S. and Canada increasingly want to know how their food is produced. As far as beef is concerned, they want to know how animals are cared for, they want guarantees that beef is safe and that it has been produced in an environmentally sustainable way. Until now, the beef industries in both […] Read more
CBSA pilot shows steady third-quarter growth
Beef Cattle, News, News Roundup

CBSA pilot shows steady third-quarter growth

Sustainability: News Roundup from the September 2018 issue of Canadian Cattlemen

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Third-quarter results from the Canadian Beef Sustainability Acceleration (CBSA) pilot prove that this program is steadily increasing its supply of sustainably raised beef. Cargill recently announced that the CBSA pilot’s third quarter saw the production of more than one million pounds of beef sourced from certified sustainable producers. This is nearly double the initial volume […] Read more
The sustainability pilot has generated a lot of interest with buyers of beef.
Beef Cattle, News

Cattle producers can now take beef sustainability to the bank

Raising ‘certified sustainable’ beef earns producers a premium and McDonald’s is going all in

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Four years after McDonald’s chose Canada to launch its landmark sustainable beef initiative, some producers and feedlots are happily cashing cheques for participating in that effort. And while the amounts so far have been fairly small, it’s a big plus for producers, say participants. “We started on that journey because we thought it was important […] Read more
Certified Sustainable Beef
Beef Cattle, Features

Certified Sustainable Beef

The framework that puts oomph behind the words

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The Certified Sustainable Beef Frame­­work released December 7 by the Canadian Roundtable for Sustainable Beef (CRSB) is the set of documents that Canadian beef producers and primary processors will be able to follow to prove their operations are sustainable, chart improvement through the years, and help consumers sort out questions about sustainability. Backing up a […] Read more
Canadian beef with AAA stamp
CCA reports, News

CCA Report: More access to China

From the January 2018 issue of Canadian Cattlemen

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It took two trips to Beijing for Canadian Cattlemen’s Association (CCA) vice-president David Haywood-Farmer in late 2017, but it paid off with Prime Minister Trudeau and Chinese Premier Li Keqiang announcing expanded access for Canadian beef on December 4. On the first trip, the CCA participated in the Beijing portion of Agriculture and Agri-Food Minister […] Read more
Beef Cattle, Comment

Comment: Will sustainable beef pay?

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[Updated: Sept. 14, 2017] – Finally. After years of discussion and planning and surveying and researching, the Canadian version of Verified Sustainable Beef is about to face its ultimate test in the marketplace. It begins this October with the soft launch of the Canadian Beef Sustainability Acceleration pilot in which Cargill, the Beef InfoXchange System […] Read more
"To me as a producer, the value of all this is about maintaining and hopefully increasing market share." – Les Johnston
Beef Cattle, Features

VBP helps keep beef in the game

No one has to participate in the verified beef program, but consumers and the food industry are starting to call the shots

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Les Johnston figures if he wants to continue to sell beef, and hopefully tap into top or higher-value markets, he needs to be able to show buyers as well as consumers he is doing a good job. The southern Saskatchewan rancher is a believer in the Canadian Verified Beef Production (VBP) program. He was doing […] Read more

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