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Tag Archives verified sustainable beef

The Hoimyrs input data directly into their Numbers spreadsheet on their iPad when working cattle.
Beef Cattle, Features, Livestock

Managing data on the ranch

Maintaining cattle records can pay off at the farm level and beyond

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For some beef producers, maintaining accurate cattle records is a time-consuming chore, but for others it is the tool they depend on to run a productive and profitable operation. The method and complexity of cattle records is as varied as the farm operators who use the information. But ag economist Manglai Ma’s graduate research found […] Read more
“We’re kind of at a tipping point,” says Alberta VBP+ co-ordinator, Melissa Downing.
Beef Cattle, Features, Markets

Smoothing the kinks in the sustainable beef supply chain

“The people who are selling beef…are coming to us and saying, ‘we need you to supply this.’"

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Ken McGladrie has always watched for new programs and technologies to keep his herd moving forward. It’s no surprise, then, that like many Canadian beef producers, he was eager to take advantage of the Canadian Beef Sustainability Acceleration (CBSA) pilot. McGladrie, a commercial cow-calf producer from Wetaskiwin, Alta., became involved in the CBSA pilot through […] Read more
CRSB moving ‘verified sustainable beef’ forward
Beef Cattle, News

CRSB moving ‘verified sustainable beef’ forward

McDonald’s headline-grabbing pilot is over, but the effort to boost the cattle industry’s environmental and welfare credentials continues

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It won’t happen in a hurry, but the effort to create a Canadian ‘verified sustainable’ beef brand is moving along and will reach an important milestone by the end of the year. When McDonald’s Canada ended its groundbreaking sustainable beef pilot project last year, the torch was passed to an industry initiative called the Canadian […] Read more
Producer Bob Lowe says the Canadian beef industry needs to get behind producing verified sustainable beef.
Beef Cattle, Features, Livestock

Sustainable beef is within our grasp

McDonald’s Restaurant project set the tone for Canadian beef industry

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Alberta cattleman Bob Lowe didn’t have to do any management back flips on his ranch to produce cattle that under a recently completed pilot project qualify as “verifiable sustainable beef.” He has always aimed to apply sound production and environmental practices with his 500-head commercial cow-calf operation and 7,000-head-capacity southern Alberta feedlot. He and family […] Read more
The Longview 4-H Beef Club organized a McDonald’s pilot verified sustainable beef workshop that attracted 190 participants on November 19 at Longview, Alta.
Livestock, News Roundup

McDonald’s Canadian Youth Beef Club video contest promotes sustainable beef

News Roundup from the January 2016 issue of Canadian Cattlemen

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What started as an impromptu conversation between organizers of McDonald’s Canada’s verified sustainable beef (VSB) pilot and leaders of the Longview 4-H Beef Club in Alberta has snowballed into a Canadian youth beef club video contest. Longview club leaders, Stephen Hughes, Alex Robertson and Ryan Cartwright, whose operations have gone through the VSB verification process, […] Read more
Let the beef verification process begin
Livestock, News Roundup

Let the beef verification process begin

News Roundup from the October 26, 2015 issue of Canadian Cattlemen

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McDonald’s chose Canada for its verified sustainable beef (VSB) pilot not only because it remains committed to serving 100 per cent Canadian beef from Canadian processors in its Canadian restaurants and wants to purchase a portion of its Canadian beef supply from VSB sources in 2016. The real reason the company chose Canada is because […] Read more
Students inspecting a beef carcass.
Comment, Livestock

McDonald’s wants verified sustainable beef

Fortunately we are well set up to supply it

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How does a term like “sustainability” become an international trend with the power to move multinational companies? Having just had a short brush with the bare drought-blighted pastures of California and the concrete of L.A. I can understand why Hollywood types would feel the world is in dire shape. But selling sustainability to people who […] Read more

Canadian Cattlemen Presents: Depth of Field

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