Replacement heifers on the McRae operation. Brett McRae says they decided to sell the purebred herd, and focus on the replacement heifers and commercial cow herd, to conserve resources.

Manitoba rancher manages change through education

Adapting to a changing industry is pivotal for cattle producers. Brett McRae makes this a priority on his operation

Brett McRae, a rancher from Brandon, Man., recognizes how necessary versatility is in a changing industry. “Where’s the need? What is the market telling us that it’s looking for, and how can we provide that?” he says. In recent years he has made changes to his operation to continue striving for success. Simplifying McRae operates […] Read more

a plant worker washing a beef carcass

Canadian beef exporters breathe a sigh of relief

Prime Cuts with Steve Kay

I could almost hear the huge sighs of relief coming from Canadian livestock and meat producers on April 2 when U.S. President Trump announced he was imposing a new 10 per cent tariff on all imports. That’s because goods that comply with the U.S.-Mexico-Canada Agreement (USMCA) are expected to be exempt from the new tariffs. […] Read more



Canada Beef placed a wrap on the exterior of a Toronto transit bus in a recent marketing campaign to encourage Canadians to buy Canadian beef products.

Canada Beef invests in market diversification, domestic demand to counter U.S. trade turmoil

Keeping up with Canada Beef (from the May 2025 issue of Canadian Cattlemen)

The uncertainty unleashed by the U.S. administration’s reciprocal tariffs on April 2 created unpredictability and roiled markets worldwide. Canada’s cattle industry was left out of the so-called U.S. “Liberation Day” tariffs due to the carve-out for products that comply with the United States-Canada-Mexico Agreement (USMCA). These products, which include Canadian live cattle and beef, will […] Read more



Acidosis prevention is especially critical during the transition to high-grain diets when cattle enter the finishing phase in the feedlot.

Rethinking transition diets for finishing cattle

Feed additive shows promise for accelerating dietary transitions in feedlot cattle

Among the most prevalent diseases in feedlot cattle, ruminal acidosis ranks second only to respiratory diseases in contributing to morbidity, mortality and economic losses. Given its effect on animal welfare and profitability, preventing acidosis remains a key focus in feedlot cattle research. In this month’s column, we want to discuss the role of transition diets […] Read more


assorted green grasses on a prairie

Icebergs and native forages: What you can’t see can sink you

Research On the Record with Reynold Bergen

In April 1912, the RMS Titanic sank off Newfoundland’s coast after an iceberg tore a hole in her hull 25 feet below the waterline. Only a tenth of an iceberg is visible above the water; most lurks beneath the surface. Forage plants are similar; how things look on the soil surface may not reflect what’s […] Read more