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The recent Beef Quality Audit saw thousands of cattle and carcasses examined for a wide variety of possible defects.
Beef Cattle, Research

What we learned from the Canada Beef Quality Audit

Research on the Record with Reynold Bergen

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Canada’s fourth Beef Quality Audit was completed in March 2018, following previous audits in 1995, 1998 and 2010-11. The carcass audit measured the incidence and economic costs of avoidable defects in Canadian slaughter cattle and beef and identified opportunities to avoid these losses. What they did: Mark Klassen, Joyce van Donkersgoed and a team of […] Read more
Beef Farmers of Ontario shared the cost with Flanagan Foodservice to launch this new local brand.
Beef Cattle, Features

Ontario’s CARVE brand beef a success

Growing appetite for high-quality local food created on opportunity for a new beef brand

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A newly minted premium Ontario beef brand called CARVE raked in more than $3 million in sales in just over a year and has become a flagship product for Flanagan Foodservice. “We lead with it everywhere we go,” said Brad Heard, the company’s category manager for protein. “We worked hand in hand with the Beef […] Read more
Beyond the burger, how is the beef industry going to embrace the consumer in their community?
Comment/Columns, Straight from the hip

Casting a wider net

Straight from the hip with Brenda Schoepp

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In the beef industries’ quest to align with “sustainable” I would question from a health and wellness perspective if delivering sustainable through a hamburger is considered socially responsible. Are we leading children towards obesity and a heavy reliance on carbohydrates through the promotion of fast food? Is the beef industry defying the consumers’ fear of […] Read more
There’s little doubt consumers have access to more information — and more channels to express themselves — than ever before.
News

Future of beef revisited — consumer issues and demand

Consumers have more opportunities to express their opinion about the food they buy and eat

By
After four decades of engaging consumers and integrating producers, I still ponder. The sensitivity between consumers and beef producers is increasing, but the sensitivity may not always be on the same tracks. Consumers register their opinion at the checkout counter through product selection and validate their expressed opinions by how they shop and how much […] Read more
U.S. Secretary of Agriculture Sonny Perdue and Canadian Agriculture Minister Lawrence MacAulay at Savannah, Georgia in June 2017. (Georgia Ports Authority photo by Stephen B. Morton)
Livestock, Reuters

As U.S., Canada spar, farm hopes ride on two men in lobster boat

By ,
Reuters — While Justin Trudeau vowed last week not to be pushed around and U.S. President Donald Trump called the Canadian prime minister “weak,” two key officials in their governments with a seemingly harmonious relationship were making fishing plans. On Friday, U.S. Agriculture Secretary Sonny Perdue visited the farm of Canadian Agriculture Minister Lawrence MacAulay […] Read more
(Portosdobrasil.gov.br via Flickr)
General, Markets, Reuters

Chickens culled as Brazil truckers disrupt commodity exports

By , ,
Sao Paulo | Reuters — Striking truckers in Brazil have disrupted supply and exports of farm produce from one of the world’s agricultural commodity powerhouses. Brazil is the top global exporter of soybeans, sugar, coffee and chickens. The strike over high fuel prices has paralyzed Latin America’s largest economy, emptied Brazilian roadways and left major […] Read more
Beef Watch: Canadian cattle herd remains steady, demand keeps prices firm
Beef Cattle, Beef Watch, News

Beef Watch: Canadian cattle herd remains steady, demand keeps prices firm

Prepared by the staff of Canfax and Canfax Research Services, divisions of the Canadian Cattlemen’s Association

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The Canadian cattle herd continued to be steady, but reduced feeder exports in 2017 was supportive to domestic beef production. Strong demand, especially from the global market, kept beef and cattle prices firm despite increased production. While the cattle market continued to be strong at the beginning of 2018, larger on-feed inventories and increasing feed […] Read more
If the 4.0 future is consumer-centralized, then what does the future of beef look like?
Comment/Columns, Straight from the hip

Beef economy 4.0

Straight from the hip with Brenda Schoepp

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As we enter the fourth industrialized economy, known as 4.0, we must consider the role of the beef industry in the big picture. This includes asking the question of where beef sits with regard to the elements of 4.0, which are robotics, artificial intelligence, nano-technology, genomics, bioscience and the complexity of full digitalization and cyber […] Read more
CCA Report: A time of renewal
CCA reports, News

CCA Report: A time of renewal

From the May 2018 issue of Canadian Cattlemen

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Calving is always a hectic time for producers, with round-the-clock care required no matter the weather, and one that finishes with a sense of reward and renewal. The Canadian Cattlemen’s Association (CCA) has undergone a renewal of sorts over the past few months as well, with new directors elected to the board and the addition […] Read more

Canadian Cattlemen Presents: Depth of Field

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AGCanadaTV: In case you missed it; your national ag news recap for Sept. 5, 2025

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