(Photo courtesy Canada Beef Inc.)

Beef demand soars as consumers ‘aggressively’ stock up

Surge in sales accompanied by a jump in people looking online for recipes

Canada’s beef demand has been strong during the pandemic. “Unlike previous disease outbreak issues, COVID-19 has not been about food safety or consumer confidence or issues with food products,” Canada Beef president Michael Young said during a recent online town hall. “Beef demand at retail is up 50 to 70 per cent. Consumers have aggressively […] Read more

Canada Beef’s new website is designed to answer common questions from consumers on beef.

Canada Beef creates website for consumers

Public Trust: News Roundup from the November 2019 issue of Canadian Cattlemen

A new website created by Canada Beef seeks to answer the most common questions about Canadian beef production. The website, raisingcdnbeef.ca, has five sections covering common topics, including where Canadian beef comes from, beef and the environment, beef and the Canadian economy, nutrition, and antibiotics and hormones. Under each section is a slide show that […] Read more


Mark your calendars. The Canadian Beef Industry Conference, Aug. 14-16, will soon be here.

This column is brought to you by your national check-off

Research on the Record with Reynold Bergen

The third annual Canadian Beef Industry Conference (CBIC) takes place in London, Ont., on August 14-16. The CBIC is co-hosted by the Beef Cattle Research Council (BCRC), Canada Beef, Canadian Beef Breeds Council, and the Canadian Cattlemen’s Association (CCA). The CBIC’s Bov-Innovation session is a popular, interactive, fast-paced workshop full of tips, ideas, and concepts […] Read more

Canadian Beef Centre of Excellence director to retire

Newsmakers from the February 2017 issue of Canadian Cattlemen

Marty Carpenter, the director of the Canadian Beef Centre of Excellence at Canada Beef in Calgary is set to retire March 1. He received his Certified Chefs de Cuisine designation in 1991 but for the past 23 years his career has focused totally on marketing Canadian beef with the Alberta Beef Producers, the Beef Information […] Read more


(Photo courtesy Canada Beef Inc.)

Feds fund Canada Beef export promotion

$6.4 million over three years

Agriculture and Agri-Food Minister Lawrence MacAulay has announced funding of up to $6.4 million over three years for Canada Beef Inc., the national agency for research and promotion. A government release said the funds will support Canadian Beef’s three-year market development and promotion plan targeting key regional hubs in Asia, Europe, North America and Latin […] Read more

A view from the steps of Memorial Hall in Taiwan’s capital, Taipei. (CIA.gov)

Taiwan again accepting Canadian UTM beef

One of the top international importers of Canadian beef is back in the market after closing its ports to the product last year. Agriculture Minister Lawrence MacAulay and Trade Minister Chrystia Freeland on Friday announced Taiwan will again accept beef from Canadian cattle under 30 months of age (UTMs), effective immediately. Taiwan had pulled the […] Read more



Doug Sawyer in a pasture with cattle

Animal care lives here

Driving down the road to the family’s old homestead established in 1903 near Pine Lake, Alta., Doug Sawyer stops to look at the corrals he helped design and build when he was a kid. “We thought about the ways animals move and how to make it work for us by rounding out corners and letting […] Read more


It’s all about the money

Alberta Beef Producers seeks a return of the mandatory checkoff

After five years of doing without and a year of town hall meetings and weeks of internal discussion Alberta Beef Producers is primed to put its case for a non-refundable checkoff before the Alberta government this spring. The question will be carved into the revised five-year plan governing the ABP operations that will be presented […] Read more

When will cow-calf producers stop shrinking?

When will cow-calf producers stop shrinking?

No sign of a turnaround yet

What will it take for cow-calf producers to start expanding the herd? That was the question that kept popping into my head as I read through the recently released 2013-14 results report of the Canadian Cattlemen Market Development Council. If that name doesn’t ring a bell, I’m not surprised. It isn’t well known outside of […] Read more