Andrea Brocklebank, the incoming CEO of the Canadian Cattle Association, is open to revitalizing the organization while maintaining national delivery.
Tag Archives national beef strategy
Incoming Canadian Cattle Association CEO embraces winds of change
Canadian cattle groups look to renew national organization
Canadian Cattle Association review and potential reset were the focus of a two-day meeting of nine provincial beef associations.
National Beef Strategy celebrates gains
The Canadian Beef Advisors, comprised of national beef organizations, is celebrating achieving many of the goals in the 2020-24 National Beef Strategy.
CCA Reports: A roadmap for the beef industry
From the March 2020 issue of Canadian Cattlemen
The Canadian Beef Advisors consist of elected leaders and staff representation of the seven national beef organizations responsible for policy, marketing, research and sustainability. They are a diverse group of experienced industry representatives who are responsible for advancing the National Beef Strategy with industry stakeholders, providing recommendations on future direction and reporting results against strategy […] Read more
Comment: Reading the National Beef Strategy
The beef industry faces more than its fair of challenges these days. From public perception about beef’s impact on the environment and health to labour shortages to pending regulatory changes around traceability and transportation, you all have your hands full. At the same time, new technology and the disruption to pork production overseas are opportunities […] Read more
Comment: What a meeting!
Unless you’ve been living in a cave since last month you are no doubt aware of the unparalleled success of the inaugural Canadian Beef Industry Conference in Calgary. It made headlines around the country, topped the national Twitter feed, and generally brought smiles to the faces of anyone who was there. It’s rare to have […] Read more
McDonald’s Canada backs Manitoba research project
Newly established beef and forage research farm recently opened its doors to showcase value to sector
McDonald’s Canada sees itself as a longtime partner of the Manitoba beef industry. It contributed $25,000 in February to the Manitoba Beef and Forage Industry for a collaborative project of science-based research to enhance ecosystems, producer profitability and build awareness of the beef and forage industry. One McDonald’s executive says the now-completed pilot is just […] Read more
NCFA three-pronged strategy sees cattle feeders looking forward
News Roundup from the April 2015 issue of Canadian Cattlemen
The National Cattle Feeders’ Association (NCFA) has adopted a three-pronged strategy that zeros in on research, growth and sustainability for cattle feeding in Canada to improve the competitiveness of the industry. One step in this plan is a study by Noblepath Strategic Consulting scheduled for completion late this year that will outline the potential for […] Read more
The case of Canada’s vanishing cows
Cattle expansion plans still on hold for another year
There were no surprises in the January 1 cattle inventory numbers released last month by Statistics Canada. Despite current prices and a general feeling of optimism bubbling through the industry, producers see no need to expand the cattle population now. We started the year with fewer beef cows (3.8 million), fewer replacement heifers (531,000) and […] Read more
Sask. looking for beef research ‘centre of excellence’
News Roundup: National Beef Strategy sets targets for industry, and scientists track superbug genes to understand antibiotic resistance
Research Research shakeup proposed for Saskatchewan If Saskatchewan is going to meet its target of raising livestock receipts by 25 per cent it needs everyone pulling in the same direction. As a first step the steering committee set up by the province last April is recommending the creation of a centre of excellence to co-ordinate […] Read more
