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Tag Archives Canadian Roundtable for Sustainable Beef

The Macdonalds run about 150 cows and hold over their calves to sell as yearlings. They see a strong business case to market some of their cattle into grass-finished supply chains.
Beef Cattle, Features, News

A deeper look into A&W’s grass-fed Canadian beef initiative

A&W’s announcement to source 100 per cent Canadian grass-fed beef drew criticism from some while providing a new marketing opportunity for many Canadian producers

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In challenging economic times, it can pay to diversify your business model. For Ross Macdonald of 98 Ranch, this was a strong case for marketing cattle into grass-finishing supply chains. Building resiliency into your business, especially when traditional markets have been challenged, is what Macdonald sees as “probably the least discussed and least understood opportunity” […] Read more
‘Our industry has a clear path to a bright future in the National Beef Strategy.’ – David Haywood-Farmer.
CCA reports, News

CCA Reports: A roadmap for the beef industry

From the March 2020 issue of Canadian Cattlemen

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The Canadian Beef Advisors consist of elected leaders and staff representation of the seven national beef organizations responsible for policy, marketing, research and sustainability. They are a diverse group of experienced industry representatives who are responsible for advancing the National Beef Strategy with industry stakeholders, providing recommendations on future direction and reporting results against strategy […] Read more
Harvey's Original Burger.
News, News Roundup

Harvey’s sourcing certified sustainable beef

Sustainability: News Roundup from the September 2019 issue of Canadian Cattlemen

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A Canadian restaurant chain is the next retailer to announce its commitment to sourcing sustainably raised beef in partnership with the Canadian Roundtable for Sustainable Beef (CRSB). Harvey’s Restaurants will now source part of the beef for its Original Burger in accordance with CRSB’s Certified Sustainable Beef Framework. Harvey’s already sources 100 per cent Canadian […] Read more
The recently announced changes to animal transportation regulations are among CCA’s priority topics
CCA reports, News

CCA Report: Animal transportation regulations, alternative protein labels, Fisheries Act and trade

From the June 2019 issue of Canadian Cattlemen

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The Canadian Cattlemen’s Association (CCA) is working on several fronts to ensure the priorities of beef producers are top of mind with lawmakers in Ottawa before Parliament adjourns for the summer. The CCA is advocating for change on crucial regulatory matters to ensure the perspective of Canada’s beef industry is heard and considered by government. […] Read more
Olds College is now recognized as a “Certified Sustainable” beef production facility.
Beef Cattle, News, News Roundup

Olds College gets Verified Beef status

Verified Beef Production: News Roundup from the April 2019 issue of Canadian Cattlemen

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Olds College is now a Verified Beef Production Plus (VBP+) beef operation. “As a post-secondary institution focused on agriculture, it is important for Olds College to raise our livestock using sustainable methods that support healthy animals, have minimal environmental impacts and offer transparency to the consumer,” said Stuart Cullum, Olds College president, in a release. […] Read more
The newly unveiled Canadian sustainable beef logo.
News, News Roundup

Canadian sustainable beef logo now available

Marketing: News Roundup from the Oct. 22 issue of Canadian Cattlemen

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A new logo will help Canadian consumers identify a beef product produced under certified sustainable standards. The Canadian Roundtable for Sustainable Beef (CRSB) officially launched its certification marks and the accompanying Communications, Claims and Labelling Guide on September 20 at its annual general meeting in Calgary. The marks and claims will be used in the […] Read more
Beyond the burger, how is the beef industry going to embrace the consumer in their community?
Comment/Columns, Straight from the hip

Casting a wider net

Straight from the hip with Brenda Schoepp

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In the beef industries’ quest to align with “sustainable” I would question from a health and wellness perspective if delivering sustainable through a hamburger is considered socially responsible. Are we leading children towards obesity and a heavy reliance on carbohydrates through the promotion of fast food? Is the beef industry defying the consumers’ fear of […] Read more
The sustainability pilot has generated a lot of interest with buyers of beef.
Beef Cattle, News

Cattle producers can now take beef sustainability to the bank

Raising ‘certified sustainable’ beef earns producers a premium and McDonald’s is going all in

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Four years after McDonald’s chose Canada to launch its landmark sustainable beef initiative, some producers and feedlots are happily cashing cheques for participating in that effort. And while the amounts so far have been fairly small, it’s a big plus for producers, say participants. “We started on that journey because we thought it was important […] Read more
"To me as a producer, the value of all this is about maintaining and hopefully increasing market share." – Les Johnston
Beef Cattle, Features

VBP helps keep beef in the game

No one has to participate in the verified beef program, but consumers and the food industry are starting to call the shots

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Les Johnston figures if he wants to continue to sell beef, and hopefully tap into top or higher-value markets, he needs to be able to show buyers as well as consumers he is doing a good job. The southern Saskatchewan rancher is a believer in the Canadian Verified Beef Production (VBP) program. He was doing […] Read more

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