A recent study for one of the world’s largest beef companies found respondents indicate that an animal’s diet is directly related to food safety.

Carbon cut on beef

Straight from the hip with Brenda Schoepp

Will consumers want carbon-neutral and certified cared for beef? Will they determine those to be traits of safe food? Australia has set a goal of carbon-neutral meat production by the year 2030. The focus will be on trees and grasses that cover and sequester carbon for the nation’s 28 million head of cattle, 70.9 million […] Read more

Comment: What caught my eye in London

[UPDATED: Oct. 12, 2018] This past month started off with a bang at the Canadian Beef Industry Conference in London, Ont. No doubt you’ve read yards of material about the three-day event but I wanted to pass on some of my observations as I moved from one event to another while it was still fresh […] Read more


Are consumers ready for non-meat burger lookalikes such as this, “Impossible Burger?"

Ditching the red meat diet

Straight from the hip with Brenda Schoepp

Changing social dynamics are pressuring food, retail and research companies to offer plant- or cellular-based non-meats. Driving the consumption is a host of beliefs: Cows are bad for the environment, red meat is unhealthy, big food companies cannot be trusted (based on the concerns of animal welfare) and finally, folks are simply curious as to […] Read more

meat display in store

Retail beef prices drive cattle sales

Prime Cuts with Steve Kay

The North American beef industry lives or dies by how well beef sells in grocery stores and in restaurants. Retail demand right now, at least in the U.S., is stronger than it has been in quite a number of years. Sales have more than recovered from the challenges in 2014 and 2015 when retail prices […] Read more


CBCE technical director Abe Van Melle seeks added profits from carcasses.

Making the most of a beef carcass

Abe Van Melle of the Canadian Beef Centre of Excellence offers up his thoughts on creative butchering

In a recent beef-cutting demonstration, Canadian Beef Centre of Excellence technical director Abe Van Melle gave a first-hand look at the added value to be coaxed from a beef carcass with creative butchering. The 28 per cent of a beef carcass categorized as prime cuts from the middle sells itself, but there are lots of […] Read more

On the global front, a recent survey looked at the growing push-back from consumers on producing animal proteins using hormones.

The interrelationship in animal protein

Straight from the hip with Brenda Schoepp

Consumers around the world are making their needs very clear when it comes to animal protein. The Nielsen Global Health and Ingredient Sentiment Survey (2016) revealed what folks do not want in food. Surprisingly, the respondent results were consistently universal. Respondents were overwhelmingly concerned and did not want hormones or antibiotics in food in North […] Read more


Nine per cent of roasts and eight per cent of steaks carried traceability claims; less than two per cent carried claims related to animal diets.

Opportunities in the retail meat case

Seventy retail store visits and more than 21,000 packages of beef later, findings from the Canadian Cattlemen’s Association’s National Retail Meat Case study are coming together. This is the first big-picture view of how the beef you produce is being marketed to Canadian consumers. “Asking consumers what they would like to buy is not always […] Read more

cattle herd

Beef Watch: Canadian cattle herd steady

Prepared by the staff of Canfax and Canfax Research Services, divisions of the Canadian Cattlemen’s Association

Sellers have lost leverage throughout the supply chain as larger protein supplies in North America are pressuring prices down. Lower cattle prices have resulted in serious red ink for feedlots and disappointing calf prices this fall. Cow-calf returns have dropped but remain above the 10-year average. For producers who have made major infrastructure investments over […] Read more


steaks

High pressure beef processing

Research on the Record with Reynold Bergen

In high pressure processing (HPP), food is sealed in water-resistant packaging, placed in a water-filled container, and exposed to very high hydrostatic pressures (up to 87,000 psi) for three to nine minutes. High pressure is harmful or deadly to many pathogenic and spoilage bacteria, so HPP can improve food safety and extend shelf life. But […] Read more

(Dave Bedard photo)

Farm gate prices fall in August on meat, dairy

Ottawa | Reuters — Canadian producer prices unexpectedly fell in August as meat and dairy products saw the largest decrease in nearly nine years, while lower prices for energy and petroleum products also weighed, data from Statistics Canada showed on Friday. The 0.5 per cent decline in producer prices fell well short of analysts’ expectations […] Read more