three men talking on a cattle pasture

McDonald’s ‘verified sustainable beef’ project steams ahead

Visit to Alberta from McDonald's global CEO signals a sea change in the Canadian beef industry

It’s full speed ahead for McDonald’s “verified sustainable beef” project. The country’s largest buyer of beef is finishing up the first phase of its groundbreaking pilot project in Canada, and earlier this month the head of the global fast-food giant paid a visit to Alberta to get a first-hand look. Recently appointed CEO Steve Easterbrook […] Read more


cattle eating at a feedlot

Holos — a farm tool to assess GHG emissions from beef production

Software aims to help reduce greenhouse gas emissions from farms

Assessing greenhouse gas (GHG) emissions from beef production using the Holos software was the focus of a third annual Holos workshop, held recently in Airdrie, Alta. GHG emissions and carbon footprints are a major focus within the industry today as consumers demand information about how their food is produced. A concern that this growing pressure […] Read more



hamburger on a plate

CCA Report: An update on Canada’s beef trade

From the May 2015 issue of Canadian Cattlemen

Calving season is well underway and I am feeling very optimistic about the future. Prices, which seem to reach new market highs for all classes of cattle each week, are part of the reason. A global shortage of beef, largely due to prolonged and widespread drought, has pushed the U.S. cattle herd to a 50-year […] Read more

three cattle grazing pasture

Ontario looks north for more cows

News Roundup from the April 2015 issue of Canadian Cattlemen

Coming out of the Beef Farmers of Ontario’s annual general meeting this spring, president Bob Gordanier was reminded of the saying, “Opportunity never arrives. It’s here!” BFO’s northern cow herd expansion project presents an opportunity for beef farmers unlike any since the settlement years with the prospect of opening up provincial Crown land in the […] Read more


angus cow in a pasture

A welcome new cow plant for North America

It’s a rare day when plans are unveiled for a new beef-processing plant in North America. But that’s what happened in early January when two well-known U.S. entities announced plans to build a US$100-million plant near Boise, Idaho. Even more interesting is that it will be a cow plant, the first new one in 10 […] Read more




Feeder cattle market stabilizes

Feeder cattle market stabilizes

A feeder cattle outlook for the spring period

I’ve received many inquiries over the past month in regards to the feeder cattle outlook for the spring period. Most of these inquiries come from the feedlot sector because many operations are running sophisticated risk management programs that require balancing positions of fed cattle, feeder cattle and feed grain inputs. Backgrounding operations are also in […] Read more