The meat industry can maintain its current momentum by addressing various population groups’ increasingly different approaches to meat.

Changing consumer trends

Prime Cuts with Steve Kay

ALL wealth to the North American beef industry comes from consumers. So it’s critically important for the industry to closely track what consumers are doing, thinking and wanting. Americans’ food needs and wishes are changing significantly, and the U.S. meat industry needs to understand new trends to continue to deliver what consumers want. The same […] Read more

Understanding where ticks such as this Rocky Mountain wood tick are and what influences their population will help develop strategies to avoid spreading of tickborne diseases.

A story to make your skin crawl

Research on the Record with Reynold Bergen

Cattle won’t be the only creatures enjoying fresh pasture this spring; so will the Rocky Mountain wood tick and the American dog tick, which can transmit anaplasmosis and other bloodborne diseases. Anaplasmosis was removed from the federally reportable disease list in 2014, so the government is no longer responsible for dealing with anaplasmosis outbreaks or […] Read more


Carcass bruising has potential for high costs given the value of the affected cuts.

Beef quality takes a slight bruising

Audit reveals an increase in overall consumer satisfaction with retail beef steaks

The latest National Beef Quality Audit shows that while consumer satisfaction remains high, the Canadian beef industry can make improvements related to carcass quality. Mark Klassen, director of technical services for the Canadian Cattlemen’s Association, presented an overview of the audit in a webinar hosted by the Beef Cattle Research Council (BCRC). The audit was […] Read more

(Photo courtesy Canada Beef Inc.)

U.S. livestock: CME live cattle stumble on profit-taking

Chicago | Reuters — Chicago Mercantile Exchange live cattle turned lower on Friday after profit-taking and fund liquidation gave back some of the market’s gains over the past two days, said traders. U.S. stocks’ plunge over trade war fears unnerved CME livestock investors still digesting Monday’s Chinese tariff hike on U.S. pork, with similar plans […] Read more


(Photo courtesy Canada Beef Inc.)

U.S. livestock: CME live cattle hit two-month low

Chicago | Reuters — Chicago Mercantile Exchange live cattle futures fell on Monday for a third straight session, pressured by fund-driven long liquidation and expectations of rising supplies ahead based on the U.S. Department of Agriculture’s most recent monthly cattle report, traders said. Declines on Wall Street added to bearish sentiment. The S+P and Nasdaq […] Read more



One thing Wilco van Meijl has gained from his experience with the CYL program and his off-farm employment is being comfortable with change.

Getting a global perspective on our beef industry

Young Manitoba cattle producer brings international experiences back to the farm

When Manitoba cattle producer Wilco van Meijl stepped off the plane in Paraguay to attend the International Beef Alliance (IBA) conference in October, he did so with an open mind, a desire to meet new people and to learn more about global beef production. He certainly achieved his goals and a lot more. “What was […] Read more

Dave Milliner.

Improving livestock traceability key to higher profits

More feedback needed to build better herds

Dave Milliner thinks the upcoming changes to federal regulations on livestock traceability are good but don’t go far enough. He contends that much more could be done in the beef industry to improve the quality of the meat, the productivity of the animals, returns for farmers and choices for consumers. “There’s no feedback loop — […] Read more


Flags are pictured during the fifth round of NAFTA talks involving the United States, Mexico and Canada, in Mexico City, Mexico, November 19, 2017.

NAFTA talks cloud outlook

Prime Cuts with Steve Kay, from the January 2018 issue of Canadian Cattlemen

2017 turned out to be much better than expected for the U.S. red meat industry, and likely the Canadian industry as well. The U.S. industry last January faced a blockbuster protein year. Several equities and other analysts forecast doom and gloom for livestock prices and for profits for publicly traded companies. However, the exact opposite […] Read more

The latest research into cattle transport looked at the effects of rest stop duration on calves.

Are your cattle fit to travel?

Transport: News Roundup from the January 2018 issue of Canadian Cattlemen

When it comes to culling and marketing cattle, are your animals fit to travel? The beef industry isn’t doing too bad but the dairy industry needs to pull up its socks. Overall there is room for improvement in all sectors of the cattle industry, says Melissa Moggy, a veterinarian and researcher with Alberta Farm Animal […] Read more