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Tag Archives Canadian Roundtable for Sustainable Beef

The Longview 4-H Beef Club organized a McDonald’s pilot verified sustainable beef workshop that attracted 190 participants on November 19 at Longview, Alta.
Livestock, News Roundup

McDonald’s Canadian Youth Beef Club video contest promotes sustainable beef

News Roundup from the January 2016 issue of Canadian Cattlemen

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What started as an impromptu conversation between organizers of McDonald’s Canada’s verified sustainable beef (VSB) pilot and leaders of the Longview 4-H Beef Club in Alberta has snowballed into a Canadian youth beef club video contest. Longview club leaders, Stephen Hughes, Alex Robertson and Ryan Cartwright, whose operations have gone through the VSB verification process, […] Read more
cattle in a feedlot
Beef Cattle, Livestock

Tight numbers a concern for livestock marketers

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The bloom may soon come off the rose for record-high cattle prices as economic indicators in the United States suggest a coming slowdown in consumer beef demand. That was the message from commodity market analyst Jerry Klassen to the Livestock Market Association of Canada’s annual convention in Winnipeg earlier this summer. A roaring bull market […] Read more
three men talking on a cattle pasture
Beef Cattle, News

McDonald’s ‘verified sustainable beef’ project steams ahead

Visit to Alberta from McDonald's global CEO signals a sea change in the Canadian beef industry

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It’s full speed ahead for McDonald’s “verified sustainable beef” project. The country’s largest buyer of beef is finishing up the first phase of its groundbreaking pilot project in Canada, and earlier this month the head of the global fast-food giant paid a visit to Alberta to get a first-hand look. Recently appointed CEO Steve Easterbrook […] Read more
Bale of hay in farm field
Forages

2015 Trends in the Canadian forage industry

Regional groups across Canada agree in the need for more recognition and research for forage and grassland

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The Canadian forage industry is impacted by dynamics at home and around the globe, as is all of agriculture. In a changing world, producers continually evaluate and build strategies that will support successful business plans. Identifying trends is one way to clarify the picture and provide direction. The following is a look at several trends […] Read more
cattle in a feedlot
Beef Cattle, Comment

Sustainability is in sight

The world agrees on a definition

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As we look ahead to 2015 I imagine most of you are anticipating, or hoping, for a repeat of 2014. We can’t always see what lies ahead, but in at least one small aspect I’m pretty confident that you are going to hear the word sustainability crop up in conversations a lot more in the […] Read more
Stephen Harper and South Korea's President Park Geun-hye
CCA reports

Trade and labour issues

Canada-Korea free trade agreement, access to workers needed, CETA, and COOL

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What a hectic few weeks it has been, with harvest on the go at home, lobbying activities to lead and significant progress being made on trade files with huge potential for Canada’s beef cattle industry. These new opportunities come at a time when most producers are thinking about next year’s business plan. Much like the […] Read more
Hot air doesn’t just come from cattle
Beef Cattle, Livestock, Research

Hot air doesn’t just come from cattle

Not all science is good science, and sometimes good journals can publish bad science

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In late July, a very popular and well-respected scientific journal called Proceedings of the National Academy of Sciences published “Land, irrigation, water, greenhouse gas, and reactive nitrogen burdens of meat, eggs, and dairy production in the United States” (PNAS 111:11996-12001). The authors, a physicist from Bard College in New York, a physicist and a graduate […] Read more
Issues for 2014
CCA reports

Issues for 2014

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The severe winter weather across most of the country forced many producers to find innovative ways to dig out themselves and their equipment in order to tend to their livestock. Abnormally cold weather, extreme wind chill, snow accumulations and in some parts, ice and power outages, certainly posed a challenge but producers understand their responsibility […] Read more

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